Core Insights - The article emphasizes the importance of unique cultural identity in shaping city image and enhancing the attractiveness of cultural tourism products in Tongchuan [1] Group 1: Cultural Tourism Development - Tongchuan is focusing on enhancing its city recognition by deeply exploring cultural resources and enriching cultural tourism products [1] - The "Three Qin Seasons: Cool Tongchuan" event attracted over a hundred tourists from Southeast Asia, showcasing local cultural experiences [2] - A long-term cooperation agreement was signed between Tongchuan Tourism Association and Singapore travel agencies to promote inbound tourism [2] Group 2: Innovative Cultural Products - Tongchuan is cultivating a recognizable city cultural brand through innovative approaches, including a strategic partnership with Tencent Games to create a themed version of the game "Hero Kill" [3] - The game features cultural landmarks and local heritage, integrating elements like the legend of Sun Simiao and local delicacies into its gameplay [4] Group 3: Cultural IP Development - The city is developing cultural IPs based on its rich cultural heritage, such as the "Medicine Valley Adventure" themed around traditional Chinese medicine [5] - Various local IPs are being promoted through merchandise, enhancing the visibility of Tongchuan's cultural symbols [5] Group 4: Health and Wellness Tourism - Tongchuan is integrating leisure agriculture with rural tourism, particularly in areas like Kuquanzhen, which is becoming a popular summer destination [6] - The city is transitioning from traditional sightseeing to wellness and vacation tourism, promoting activities like outdoor sports and traditional Chinese medicine experiences [7]