《萨瓦迪卡——泰境奇缘》

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通讯|一部剧:微短剧拓展中泰文化与产业合作新空间
Xin Hua Wang· 2025-09-19 03:02
Group 1 - The micro-drama market in China has surpassed 50 billion yuan in 2024, indicating significant growth and potential for international expansion [1] - Thai youth are increasingly engaged with Chinese micro-dramas, which are characterized by their fast-paced storytelling and diverse themes [1] - The collaboration between Chinese and Thai media companies is fostering cultural exchange and economic cooperation, with a focus on co-producing content that resonates with both audiences [1][2] Group 2 - The Thai film "Grandma's Grandson" has achieved high box office success in China, boosting tourism to Thailand and making locations like the Bangkok betel nut market popular among Chinese tourists [2] - A new micro-drama titled "Sawasdee Ka - Thai Adventure" is being co-produced by Guangxi Broadcasting and Thai partners, incorporating elements of cross-border e-commerce and artificial intelligence [2] - The collaboration aims to create content that appeals to both domestic and international markets, with plans for translation into Thai and English [2][3] Group 3 - Thai creators are increasingly adopting Chinese micro-drama styles, indicating a shift towards localized innovation rather than mere content importation [3] - The evolution from traditional films to micro-dramas reflects a growing diversity in Sino-Thai cultural exchanges, enhancing mutual understanding and creating new opportunities in cross-border e-commerce and cultural tourism [3]