近年来，郑州微短剧产业跑出"加速度"，目前，全市微短剧制作企业800多家、从业人员近4万人， 日均开机短剧近百部，郑州已成为全国微短剧创作高地，年度拍摄微短剧数量位居全国第二。 活动现场发布了"加强微短剧智库研究，引领行业发展"微短剧出海课题研究计划。新华社新闻信息 中心河南中心和河南省视听业协会短视频短片工作委员会达成合作共识：针对微短剧企业在剧集出海、 传播资源对接等方面的需求，提供精准支持与服务；整合双方资源，助推郑州微短剧产业整体竞争力、 影响力提升；共同推动微短剧内容创新与文化传播，讲好郑州故事、河南故事、中国故事，将郑州建设 成为微短剧产业的集聚高地、文化创新表达的策源地。 12月23日，郑州微短剧出海计划发布仪式在河南郑州举行。新华社新闻信息中心河南中心与河南省 视听业协会短视频短片工作委员会达成合作，共同服务微短剧行业高质量发展，助力郑州打造"微短剧 创作之都"、微短剧出海创作基地，助推中华文化国际传播。 "我们调研认为，郑州的微短剧产业，不仅需要持续深耕国内市场，更需勇敢'出海'，在全球文化 交流与产业竞争中，讲好'中国故事''郑州故事'。"发布仪式上，新华社河南分社副社长杨明杰说，新华 社 ...

IP筑基、出海掘金、技术赋能 日前，掌阅科技（603533）发布公告，公司收到参股公司北京点众科技股份有限公司(以下简称"点众科技")派发的2024年度现金 分红款499万元。 公告显示，公司持有点众科技4.99%的股权。根据点众科技2024年年度股东会会议决议，点众科技2024年度向全体股东派发现金 红利1亿元，按照持股比例进行分配。公司作为点众科技股东按照持股比例可获分红款499万元，占公司2024年度经审计归母净 利润的10.12%。 这已是点众科技连续第二年实施亿元级别的现金分红。其能持续大额分红，离不开微短剧业务的迅速发展。《中国微短剧行业 发展白皮书（2025）》显示，中国微短剧行业规模从2021年的36.8亿元跃升至2024年的504.4亿元。 公开信息显示，点众科技成立于2011年，最初从手机阅读业务起家，2022年9月，公司正式开展网络短剧业务试运营，发挥自有 版权网络文学IP优势，实现了剧本改编、影片拍摄、内容宣发一体化制作。其短剧业态也在逐渐向海外市场拓展，并逐步深入 本土。 在微短剧行业从爆发增长迈向精耕细作的拐点上，如何持续平衡规模与品质、全球化与本土化，将是其与整个行业共同面对的 ...

Core Insights - The 2025 DataEye Micro-Short Drama Industry Conference was held in Shenzhen, featuring various events including talks and annual meetings focused on the micro-short drama industry [1] Group 1: Industry Growth and Development - Over 300 companies from the micro-short drama industry participated, with 17 projects signed during the annual overseas conference [2] - Shenzhen's cultural policies, including subsidies up to 5 million yuan per project, attracted over 100 companies seeking to understand policy details [2] - DataEye's report ranked Shenzhen as the second city for overseas strength in micro-short dramas and fourth in overall strength, coining it as a "micro-short drama capital" alongside Beijing [3] Group 2: Economic Impact and Market Potential - The micro-short drama industry in China is projected to reach nearly 90 billion yuan in total annual output value by 2025, significantly exceeding previous estimates of around 60 billion yuan [4] - The market is expected to double from 50.5 billion yuan in 2024, indicating rapid growth in the domestic micro-short drama market [4] Group 3: Quality Improvement and Industry Collaboration - The conference highlighted the participation of top platforms and production companies, emphasizing a shift towards higher quality and premium micro-short drama content [5] - Discussions at the event included insights from industry experts on performance, narrative direction, and operational strategies, aiming to elevate the quality of micro-short dramas [5] - The integration of traditional film professionals and technological advancements is helping micro-short dramas move beyond a "fast-food" label to become significant cultural and market drivers [5][6]

Core Insights - The micro-short drama industry in Zhengzhou, Henan, has rapidly developed, becoming a significant player in China's content production landscape, with a production capacity accounting for approximately 40% of the national total [1][2] - In 2024, the market size for micro-short dramas in Zhengzhou is projected to reach 2.3 billion yuan, reflecting a year-on-year growth of 27.4% [2] - The industry is facing challenges such as talent shortages, content quality issues, and increasing competition, necessitating a shift towards higher-quality productions and innovative business models [4][5][6] Industry Growth - Zhengzhou has become a hub for micro-short drama production, with over 820 companies involved, marking a 29.3% increase from the previous year [2] - The city has seen a significant rise in the number of micro-short dramas produced, with 180+ dramas filmed in the first half of the year alone, surpassing the total output of the previous year [2] - The local government is actively supporting the industry through initiatives like the establishment of the "Elephant Theater" platform and funding for public filming locations [3] Economic Impact - The micro-short drama boom has stimulated related industries, including catering, accommodation, and logistics, with a reported 5% increase in orders for services around filming locations [3] - The transformation of traditional spaces into filming locations has created a unique "vertical store ecosystem" in Zhengzhou, enhancing the local economy [2] Challenges and Risks - The shift from paid to free viewing models has increased pressure on content creators to produce engaging material, as revenue is now tied to viewer engagement rather than upfront payments [4] - The industry is experiencing a talent shortage, particularly in key roles such as directors and screenwriters, which hampers production capabilities [5] - Issues of content homogenization and increased competition from other cities are leading to price wars and potential profitability risks for many production companies [6] Future Directions - The industry is encouraged to focus on quality over quantity, with a consensus among industry experts that the future lies in producing high-quality micro-short dramas [9] - Educational institutions in Henan are adapting their curricula to better prepare students for careers in the micro-short drama sector, addressing the talent gap [8] - There is a growing trend for companies to explore international markets, with some already attempting to replicate successful domestic models abroad [8]

12月6日，记者从上海浦东新区人民政府获悉，在微短剧国际化加速的背景下，中国网络视听协会与浦东新区政府近日举行了战略合作签约仪式，并正 式揭牌全国首家聚焦微短剧出海全产业链业务的"微短剧出海基地"。 据介绍，该基地将依托上海市独有的出海政策、特别是浦东新区"全球首创、中国唯一"的上海东方枢纽国际商务合作区所提供的人员跨境流动便利化政 策，汇聚微短剧产业链头部企业、网络视听主要平台、新兴技术企业等多元主体，规划创作翻译、拍摄制作、播出发行、IP与内容版权经纪以及生活配套服 务等功能区，通过"微短剧 +"跨界融合与国际交流合作，全力打造全球微短剧产业创新高地、出海中心、交易枢纽与行业交流平台，形成具有国际影响力的 文化输出与产业融合示范基地，助力微短剧更好地推动中华文化走出去。 同时，枫叶互动、点众科技、九州文化、麦芽传媒四家企业宣布入驻基地并设立出海业务总部，为微短剧全球化布局注入新动力。 中国网络视听协会对外发布《2025微短剧行业生态洞察报告》。报告显示，微短剧行业撬动超133万个就业岗位，七成以上传统影视人入局；编剧成行 业"命脉"，复合型人才缺口大；演员成长"加速度"，横店参演人次一年翻9倍；AI解锁" ...

12月5日，由中国网络视听协会、上海市浦东新区人民政府指导，中国网络视听协会微 短剧工作委员会、中国(上海)自由贸易试验区管理委员会金桥管理局和上海市浦东新区金桥 镇人民政府联合主办的首届微短剧编剧创享会暨剧本冬序雅集活动在上海举行。全国政协常 委、文化文史和学习委员会副主任，中国网络视听协会会长聂辰席出席活动，就深入学习领 会党的二十届四中全会精神、繁荣互联网条件下新大众文艺进行宣讲。上海市委常委、浦东 新区区委书记李政出席活动。 上海市文化和旅游局(上海市广播电视局)一级巡视员罗毅，上海市浦东新区区委常委、 宣传部部长黄玮，中国网络视听协会副秘书长周结致辞。 活动上举行了中国网络视听协会与上海市浦东新区战略合作签约仪式暨微短剧出海基地 揭牌仪式，中国网络视听协会与上海市浦东新区正式签署战略合作协议。聂辰席、李政见证 签约并为产业基地揭牌。 作为国内首家聚焦微短剧出海全产业链业务的基地，微短剧出海基地依托上海市独有的 出海政策、特别是浦东新区"全球首创、中国唯一"的上海东方枢纽国际商务合作区提供的人 员跨境流动便利化政策，通过"微短剧 +"跨界融合与国际交流合作，旨在打造全球微短剧产 业创新高地、出海中心、 ...

人民财讯12月5日电，据"浦东发布"，12月5日，浦东新区政府与中国网络视听协会战略合作签约仪式在 浦东新区金桥开发区举行，并揭牌全国首家聚焦微短剧出海全产业链业务的"微短剧出海基地"。 ...

Core Insights - The micro-short drama industry in China is rapidly growing, with user numbers expected to reach 662 million by the end of 2024, accounting for nearly 60% of internet users, establishing a "three-legged" competitive landscape alongside long videos and theatrical films [2] - The market size for micro-short dramas is projected to reach 504 billion yuan in 2024, surpassing box office revenues, with estimates for 2025 ranging from 634.3 billion to 680 billion yuan, and potentially reaching 1 trillion yuan by 2027 [3] - The integration of AI in the micro-short drama industry is anticipated to enhance content creation and production efficiency, with AI agents expected to play a significant role in driving growth in emerging fields [4] Industry Strategies - Companies are focusing on four core strategies to enhance competitiveness: upgrading the entire industry chain for content quality, promoting "short drama+" industry integration, leveraging internet platform advantages through a combination of live streaming and short dramas, and expanding overseas to build brand influence [2] - The free market for micro-short dramas is expected to dominate, with projections indicating that by 2025, free content will account for approximately 66.3% of the market, while paid content will need to adopt a strategy of scarcity and differentiation to survive [3] Regulatory Environment - The micro-short drama market faces challenges such as low-quality content and chaotic pricing, prompting regulatory bodies to develop management guidelines to address these issues and support high-quality development [3] - Local governments are actively implementing policies to bolster the micro-short drama industry's growth, indicating a supportive regulatory environment [3] International Expansion - The overseas revenue for micro-short dramas reached $1.525 billion from January to August 2025, marking a year-on-year growth of 194.9%, highlighting the potential for further market expansion in regions like North America and Southeast Asia [4][5] - Future international strategies will be more refined, focusing on specific regional demands and opportunities for growth [5]

Group 1 - The establishment of the Guangdong (Shenzhen) Game Overseas Service Center and the Shenzhen Micro-Short Drama Overseas Service Platform marks a new model for cultural development in Qianhai, focusing on "game + short drama" exports [1][2] - The Game Overseas Service Center aims to provide comprehensive services such as market research, legal consultation, and operational support to help game companies navigate international markets [1][2] - The Micro-Short Drama Overseas Service Platform will address industry challenges related to foreign actors and overseas distribution, promoting high-quality micro-short dramas on the international stage [1][2] Group 2 - The Game Overseas Service Center has signed cooperation agreements with Amazon Cloud Technology and a local law firm to support game companies in resource integration, market expansion, and legal compliance [2] - Shenzhen is home to leading companies in the micro-short drama sector, with notable performers in the overseas market, positioning the city as a "capital of micro-short drama exports" [2] - DataEye's report ranks Shenzhen 4th in comprehensive strength and 2nd in export strength for micro-short dramas, highlighting its competitive position in the industry [2] Group 3 - The Qianhai Management Bureau has introduced financial support measures for cultural industries, offering up to 3 million yuan for game exports and 1 million yuan for micro-short drama exports based on performance metrics [3] - The cultural and entertainment sector in Qianhai has seen a 26% year-on-year revenue growth in the first ten months of the year, indicating significant progress in cultural industry development [3] - New cultural landmarks and collaborations with Hong Kong institutions have been established, contributing to the vibrant cultural landscape in Qianhai [3]

Core Insights - The third Hangzhou Micro Short Drama Conference highlighted the rapid growth and transformation of the micro short drama industry, emphasizing the shift towards high-quality content and technological integration [1][2] Group 1: Industry Growth and Trends - The average daily viewing time for micro short dramas has reached two hours, surpassing that of long videos, indicating a significant shift in consumer behavior [1] - The overseas revenue for micro short dramas from January to August 2025 reached $1.525 billion, marking a year-on-year growth of 194.9%, with total downloads hitting approximately 730 million, a 370.4% increase [2] - The majority of the top 20 overseas micro short drama applications have Chinese backgrounds, contributing about 91% of the market revenue, showcasing the global appeal of "new Chinese narrative" [2] Group 2: Technological Integration and Content Creation - The integration of AI technology is fostering new avenues in the industry, such as animated micro short dramas and AI-generated live-action dramas, which are rapidly gaining traction [1][3] - The Zhejiang Provincial Department of Culture, Radio, Television, and Tourism has released a recommended list of micro short dramas that combine "poetry and painting of Zhejiang" with digital technology, illustrating innovative practices in content creation [3] - Initiatives like the "Youth Screenwriter Incentive Support Program" and the "Ancient and Modern Grand Canal" film and television creation plan are being launched to enhance the production of high-quality content [2][3]