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人民日报记者三问音乐剧市场活力密码
Ren Min Ri Bao· 2026-01-22 02:09
作为产业化程度最高的舞台艺术形式之一,近年来,音乐剧市场蓬勃发展、活力迸发,为丰富文化产品供给、提升文化原创能力带来新的启发。 本报记者对话业内人士,透过三个问题,破解音乐剧市场的活力密码。 对话人: 潘 燕(中国演出行业协会副会长兼秘书长) 杨树聪(北京天桥艺术中心总经理) 演出场次同比增长15.04%,票房收入同比增长7.55%,中文音乐剧与引进原版各占"半壁江山",35岁以下观众占比近八成……不久前发布的《2025中国音 乐剧市场年度报告》,为当前音乐剧产业精准画像。 主旋律题材创作更加踊跃。《寻找李二狗》《夜幕下的哈尔滨》《风声》《此生必驾》等表演细腻、制作精美、舞台呈现质量高,探索音乐剧的更多可能 性。更令人惊喜的是,2025年,一批国风音乐剧成为爆款,打破西方音乐剧的编排制式,走出了一条音乐剧民族化之路。如粤语音乐剧《大状王》,音乐 极富岭南地域文化特色;《锦衣卫之刀与花》的音乐和舞蹈很好地融合了传统戏曲元素,舞美置景也借鉴了戏曲的表现方式。 周飞亚(本报记者) 问题一:6年时间,全国音乐剧票房何以增长3倍以上 记者:据统计,2019年全国音乐剧票房约6个亿,2025年为18.07亿元,6年时间, ...
中国经济样本观察·企业样本篇︱亚华湖剧院:小剧场打开大市场
Xin Hua She· 2025-05-26 07:07
Core Viewpoint - The emergence of "Star Space" small theaters in Shanghai has revitalized the local musical theater scene, providing a platform for original productions and attracting a younger audience [1][2][4]. Group 1: Development of "Star Space" - "Star Space" small theaters are located in commercial buildings, offering a unique and intimate setting for musical performances, which has become a popular choice for theatergoers [2][4]. - Since the establishment of the first "Star Space" in August 2020, the number of such theaters in the Asian Building has grown to 19, hosting over 10,000 performances [2][4]. - The success of "Star Space" is attributed to the need for smaller venues that can support new and experimental productions, which were previously lacking in the Chinese musical theater market [3][4]. Group 2: Economic Impact and Audience Engagement - The "Star Space" model has significantly contributed to the local economy by attracting audiences, with the musical "Apollo" becoming one of the most popular productions in Shanghai [4][6]. - The theaters have implemented a "last place elimination" system to ensure quality by removing underperforming shows based on audience feedback [8]. - Innovative marketing strategies, such as encouraging audience members to share their experiences on social media, have helped increase visibility and engagement [8]. Group 3: Expansion and Future Plans - The success of "Star Space" has led to plans for further expansion, with the goal of increasing the number of theaters from over 60 to 100 by 2026 [11]. - Collaborations with commercial centers, such as the Shanghai First Department Store, have resulted in the transformation of underutilized spaces into new "Star Space" theaters [7][8]. - The company aims to create a diverse content matrix that includes both classic and original productions, enhancing the overall theater experience [7][8]. Group 4: International Recognition and Collaboration - Original productions from "Star Space," such as "Transforming the King's Chess" and "Metamorphosis," have successfully entered international markets, showcasing the growing strength of Chinese musical theater [9][11]. - The collaboration with Korean theater companies has opened avenues for cultural exchange and talent sharing between China and South Korea [10][11]. - The positive reception of these productions abroad indicates a promising future for Chinese original works on the global stage [10][11].