Core Insights - The arrival of the media convergence era has fundamentally transformed the dissemination of visual information, the forms of media, and audience interaction patterns [1] - Luxun Academy of Fine Arts, a prestigious institution in art education, has established a media convergence studio to explore the collaborative development of art education and the media industry [1] Curriculum Development - The media convergence studio has led the development of a series of specialized courses, such as "Media Convergence Visual Narrative," which breaks traditional boundaries and teaches students to master multi-media integration techniques [2] - The "Interactive Interface and User Experience Design" course focuses on designing visual interfaces suitable for various devices, emphasizing user perception and operational habits in media convergence scenarios [2] Project-Based Learning - The studio collaborates with well-known media platforms like "New World" and "Pear Video" to implement project-based teaching, exemplified by the "Liaoning Regional Culture Media Convergence Dissemination" project [3] - Students engage in various roles, from visual packaging of documentaries to social media content design, enhancing their practical skills and teamwork abilities [3] Innovative Artistic Creation - The studio has produced experimental media convergence art pieces, such as the "Digital Ink Painting" series, which utilizes VR technology to create immersive experiences [4] - The "Northeast Dialect Visual Map" project translates dialects into visually impactful symbols, achieving millions of exposures on platforms like Douyin and WeChat [4] Brand Development in Commercial Media - The studio provides media convergence visual communication solutions for various enterprises, including a brand upgrade project for "Zhongjie Ice Point," which successfully enhanced its appeal to younger consumers [5] - The design of a "Metaverse Virtual Mall" visual system explores new forms of visual communication in commercial spaces [5] Social Responsibility and Community Engagement - The studio offers comprehensive visual services to local media centers, enhancing their professional image and user engagement [6] - In the "Rural Revitalization - Liaoning Agricultural Products Media Promotion" project, the studio helped increase sales of local products by 30% through effective visual marketing [6][7] Innovation Pathways and Ecosystem Building - The studio aims to deepen interdisciplinary integration, combining visual communication with fields like computer technology and sociology to cultivate versatile media talent [8] - Future plans include enhancing faculty media literacy, upgrading hardware facilities, and creating nationally influential media visual projects [8][9] Conclusion - Through diverse explorations in teaching, creation, and social service, the studio has developed an effective model for integrating visual communication and media convergence [9] - The ongoing development of media technologies will continue to drive innovation in visual communication and contribute to the collaborative growth of art education and the media industry in China [9]