Core Viewpoint - The seminar focused on the academic discussion of the scientific documentary "Xilamuren," emphasizing its ecological value and the integration of science communication with artistic expression to enhance public understanding of ecological protection [3][4][11]. Group 1: Documentary Overview - "Xilamuren" is a scientific documentary that highlights the ecological system, showcasing the geographical features and biodiversity of the Xilamuren River over three years of filming [3]. - The documentary aims to convey the scientific principles of species symbiosis and material cycles, allowing viewers to appreciate nature's beauty while understanding the deeper significance of ecological protection [3][4]. Group 2: Seminar Objectives - The seminar aimed to analyze the creation of popular science content and summarize practical experiences in multi-platform dissemination, enhancing the reach and efficiency of quality science communication [3][4]. - Experts discussed the innovative practices of the documentary from multiple dimensions, including ecology, science, art, and communication, exploring new directions for scientific documentaries to support ecological civilization [4][6]. Group 3: Ecological Value - The documentary serves as a crucial link between ecological protection and public awareness, with its ecological value being highly recognized by attendees [4]. - The seminar emphasized the importance of creating a platform for collaboration among media, academia, and industry to extract replicable methodologies for IP development and integration [4][5]. Group 4: Artistic Value - The artistic elements of "Xilamuren" play a key role in engaging the audience, merging ecological beauty with humanistic reflections through innovative audiovisual language and narrative structure [6]. - The documentary's success is attributed to its ability to respect nature while conveying a unified message of ecological integrity [6][7]. Group 5: Scientific Value - The documentary is grounded in long-term scientific research data, transforming complex ecological principles into accessible visuals for public understanding [7]. - It captures and interprets ecological details, showcasing 40 species of wild animals and 28 species of wild plants, highlighting the importance of biodiversity conservation [7][8]. Group 6: IP Development - The value of scientific documentaries extends beyond content to include multi-dimensional development and broadening of IP [8]. - The documentary is viewed as a comprehensive IP carrier that encompasses ecological science, regional culture, and cultural tourism, suggesting various avenues for development [8][9]. Group 7: Media Strategy - "Xilamuren" utilized a multi-platform collaborative strategy to overcome the limitations of traditional documentary dissemination, reaching a wider audience [10]. - Within six days of its release, the documentary ranked first in domestic nature documentary charts and fifth globally, with over one million views [10]. Group 8: Creative Team Insights - The success of "Xilamuren" is attributed to the creative team's respect for ecology, commitment to science, and pursuit of artistic excellence [11][12]. - The documentary aims to authentically represent the "Two Mountains" concept in Inner Mongolia, promoting local culture and ecological systems [11][12].