中新网北京9月12日电 在首个全国科普月启幕之际，由中国广电联合会科普视听宣传专业委员会主办， 中央新影集团北京科影发现纪实传媒、国家广播电视总局规划院联合承办的"纪录片科普视听融合传播 学术研讨活动——科学纪录片《西拉沐沦》IP价值与融合传播研讨会"在北京举行。 场图 作为一部聚焦生态系统的科学纪录片，《西拉沐沦》于"两山理念"提出20年之际在中央广播电视总台纪 录频道(CCTV-9)播出。该片历时三年拍摄，以"河流为脉、生态为魂"，不仅系统呈现了西拉沐沦河从源 头到入海口的地理风貌与物种多样性，更通过微观视角解构了生态系统中物种共生、物质循环的科学规 律，让观众在领略自然之美的同时，读懂生态保护的深层意义。 本次研讨会，旨在深入剖析科普内容创作、总结多平台传播中的实践经验，让优质科普内容更广泛、更 高效地触达公众，助力提升全社会生态科学认知。与会学者、科研专家、纪录片专家等嘉宾，与创作团 队围绕四集生态纪录片《西拉沐沦》展开了深度研讨，从生态、科学、艺术、传播等多维度解码作品创 新实践，为科学纪录片助力生态文明建设探索新的方向。 以"两山理念"审视《西拉沐沦》IP的生态价值 科学纪录片是连接生态保护与公众 ...

Core Viewpoint - The article discusses the role of China Mobile Migu in promoting science popularization through innovative short video formats, particularly focusing on the integration of science fiction literature and short dramas to enhance public understanding of scientific knowledge [3][4][5]. Group 1: Event Overview - The 12th China Network Audio-Visual Conference was held in Chengdu, focusing on the theme "Empowering Audio-Visual, Science Popularization Future" [1]. - Migu's Deputy General Manager, Ma Liyong, participated in a roundtable discussion with leaders in the science popularization field and audiovisual platform representatives [2]. Group 2: Migu's Strategy in Science Popularization - Migu has been deeply involved in the online literature industry for 10 years, with over 20,000 signed authors and more than 20,000 full copyright works, particularly in the science fiction genre [4]. - The company has initiated various science fiction writing competitions and collaborated with the China Science Writers Association to promote original science fiction works [4]. - Starting in 2023, Migu is implementing a dual-track model combining online literature and short dramas, leveraging its strengths to build a sustainable ecosystem for science popularization [5]. Group 3: Addressing Challenges in Science Communication - Current science popularization content is often niche and difficult for audiences to relate to; Migu's short dramas aim to overcome this by utilizing engaging storytelling and quick pacing to make scientific concepts more accessible [6]. - Migu focuses on K12 education and the elderly demographic, promoting science content through various media forms in settings like schools, hospitals, and libraries [6]. Group 4: Collaborative Projects - Migu plans to collaborate with brain science experts to create a benchmark science short drama titled "Returning to the Three Kingdoms as a Famous Doctor," which aims to educate viewers on medical knowledge through an engaging narrative [7]. Group 5: Future Directions - Migu is responding to national initiatives by producing a series of high-quality short dramas, including successful titles that have garnered significant viewership, thus achieving both social impact and commercial value [8]. - The company aims to continue leveraging its strengths in producing quality short dramas to broaden the reach of science content from niche audiences to the general public [8].