Core Viewpoint - The seminar focused on the academic discussion of the scientific documentary "Xilamuren," emphasizing its ecological value and the integration of science communication with artistic expression to enhance public understanding of ecological protection [3][4][11]. Group 1: Documentary Overview - "Xilamuren" is a scientific documentary that highlights the ecological system, showcasing the geographical features and biodiversity of the Xilamuren River over three years of filming [3]. - The documentary aims to convey the scientific principles of species symbiosis and material cycles, allowing viewers to appreciate nature's beauty while understanding the deeper significance of ecological protection [3][4]. Group 2: Seminar Objectives - The seminar aimed to analyze the creation of popular science content and summarize practical experiences in multi-platform dissemination, enhancing the reach and efficiency of quality science communication [3][4]. - Experts discussed the innovative practices of the documentary from multiple dimensions, including ecology, science, art, and communication, exploring new directions for scientific documentaries to support ecological civilization [4][6]. Group 3: Ecological Value - The documentary serves as a crucial link between ecological protection and public awareness, with its ecological value being highly recognized by attendees [4]. - The seminar emphasized the importance of creating a platform for collaboration among media, academia, and industry to extract replicable methodologies for IP development and integration [4][5]. Group 4: Artistic Value - The artistic elements of "Xilamuren" play a key role in engaging the audience, merging ecological beauty with humanistic reflections through innovative audiovisual language and narrative structure [6]. - The documentary's success is attributed to its ability to respect nature while conveying a unified message of ecological integrity [6][7]. Group 5: Scientific Value - The documentary is grounded in long-term scientific research data, transforming complex ecological principles into accessible visuals for public understanding [7]. - It captures and interprets ecological details, showcasing 40 species of wild animals and 28 species of wild plants, highlighting the importance of biodiversity conservation [7][8]. Group 6: IP Development - The value of scientific documentaries extends beyond content to include multi-dimensional development and broadening of IP [8]. - The documentary is viewed as a comprehensive IP carrier that encompasses ecological science, regional culture, and cultural tourism, suggesting various avenues for development [8][9]. Group 7: Media Strategy - "Xilamuren" utilized a multi-platform collaborative strategy to overcome the limitations of traditional documentary dissemination, reaching a wider audience [10]. - Within six days of its release, the documentary ranked first in domestic nature documentary charts and fifth globally, with over one million views [10]. Group 8: Creative Team Insights - The success of "Xilamuren" is attributed to the creative team's respect for ecology, commitment to science, and pursuit of artistic excellence [11][12]. - The documentary aims to authentically represent the "Two Mountains" concept in Inner Mongolia, promoting local culture and ecological systems [11][12].

Core Viewpoint - The article discusses the role of China Mobile Migu in promoting science popularization through innovative short video formats, particularly focusing on the integration of science fiction literature and short dramas to enhance public understanding of scientific knowledge [3][4][5]. Group 1: Event Overview - The 12th China Network Audio-Visual Conference was held in Chengdu, focusing on the theme "Empowering Audio-Visual, Science Popularization Future" [1]. - Migu's Deputy General Manager, Ma Liyong, participated in a roundtable discussion with leaders in the science popularization field and audiovisual platform representatives [2]. Group 2: Migu's Strategy in Science Popularization - Migu has been deeply involved in the online literature industry for 10 years, with over 20,000 signed authors and more than 20,000 full copyright works, particularly in the science fiction genre [4]. - The company has initiated various science fiction writing competitions and collaborated with the China Science Writers Association to promote original science fiction works [4]. - Starting in 2023, Migu is implementing a dual-track model combining online literature and short dramas, leveraging its strengths to build a sustainable ecosystem for science popularization [5]. Group 3: Addressing Challenges in Science Communication - Current science popularization content is often niche and difficult for audiences to relate to; Migu's short dramas aim to overcome this by utilizing engaging storytelling and quick pacing to make scientific concepts more accessible [6]. - Migu focuses on K12 education and the elderly demographic, promoting science content through various media forms in settings like schools, hospitals, and libraries [6]. Group 4: Collaborative Projects - Migu plans to collaborate with brain science experts to create a benchmark science short drama titled "Returning to the Three Kingdoms as a Famous Doctor," which aims to educate viewers on medical knowledge through an engaging narrative [7]. Group 5: Future Directions - Migu is responding to national initiatives by producing a series of high-quality short dramas, including successful titles that have garnered significant viewership, thus achieving both social impact and commercial value [8]. - The company aims to continue leveraging its strengths in producing quality short dramas to broaden the reach of science content from niche audiences to the general public [8].