Group 1 - The article introduces the "Nikkei BP Selected" column, highlighting that Nikkei BP is a leading B2B media company in Japan, focusing on management, professional technology, and lifestyle [1][3] - Nikkei BP was established in April 1969 and is part of the Nikkei Inc. group, catering to diverse customer needs in its three main areas of focus [3] Group 2 - The book "Design Thinking Guide: Innovation Logic and Methods" provides a comprehensive interpretation of design thinking from multiple dimensions, including tools, innovation practices, and social value [5] - It emphasizes the importance of observation methods in the application of design thinking, helping designers and practitioners discover and solve problems effectively [5][6] - The book also illustrates how design thinking can be integrated into companies to enhance communication and create a common language within teams, featuring case studies from companies like SAP and Nestlé Japan [6]