Core Insights - The article highlights the challenges faced by Meishan in promoting its cultural tourism, despite having rich cultural heritage linked to Su Dongpo, a famous historical figure [4][5][6] - Meishan's tourism data shows a total of 34.3 million visitors and a revenue of 30.06 billion yuan in 2024, indicating growth but still lagging behind neighboring cities [5] - The local government is implementing strategies to enhance the cultural tourism experience and brand recognition, focusing on three key areas: culture, health, and events [7][8] Group 1: Current Challenges - Meishan is often overlooked by tourists who prefer nearby attractions like Leshan Giant Buddha and Sanxingdui Museum, leading to a perception of being a "pass-through" destination [5][6] - The lack of marketing and insufficient urban appeal contribute to Meishan's struggle to attract visitors, despite its historical significance [6] - Local tourism officials acknowledge that the city's brand awareness and product offerings need improvement to compete effectively [5][6] Group 2: Strategic Initiatives - Meishan is leveraging its cultural heritage by hosting events like the "Song Meets Dongpo" music drama and promoting the San Su Temple Museum, which recently achieved national recognition [7][8] - The city is focusing on developing a "weekend economy" by creating immersive experiences that combine cultural, health, and sporting events to attract visitors [7][8] - Recent events, such as the "Shu Mountain Mulan Challenge," have successfully increased visitor engagement and local economic activity, with a reported 40% growth in related services [7] Group 3: Future Development Plans - The local government aims to establish Meishan as a national historical and cultural city, a fashionable sports city, and an international ecological health tourism destination [7][8] - Plans include enhancing the overall visitor experience by diversifying tourism offerings and improving service quality across the board [9] - The initiative to create a "Pet-Friendly Meishan" aims to improve visitor services and infrastructure, ensuring a welcoming environment for tourists [9]

今年的"中华文化节"特设"茶文化"系列。文化节的前奏节目、由香港"文化推广大使"、作曲家兼指挥家 谭盾担任艺术总监的"谭盾WE-音乐节"，除有香港管弦乐团的《茶魂》歌剧音乐会外，也有传统与现代 敲击乐的对话和敦煌古谱及乐舞。 西安是本届"中华文化节"的焦点城市，文化节将西安极具代表性的戏曲剧种"秦腔"带到香港，由西安演 艺集团秦腔青年实验剧团优秀演员演出经典名剧《周仁回府》。 为鼓励香港师生通过参与文化节活动，加深对中华文化艺术的认识，今年的普及中华文化艺术专场将涵 盖舞蹈、戏曲、戏剧、音乐及电影等不同艺术形式，并设有"校园戏曲漫游"，提升学生的参与度和对中 华文化的兴趣。 "中华文化节"由特区政府文化体育及旅游局呈献、特区政府康文署辖下的弘扬中华文化办公室策划，旨 在弘扬中华文化，以提升市民的国民身份认同及文化自信，同时吸引并汇聚内地和世界顶尖的艺人和艺 团来港交流。 新华社香港4月7日电（黄茜恬）香港特区政府康乐及文化事务署7日表示，香港"中华文化节2025"将于6 月至9月举行，将举办超过280场表演艺术节目及一系列延伸活动、电影放映、展览等。 本届"中华文化节"的开幕节目为中国东方演艺集团制作的现代舞 ...