Core Insights - The publication "This is Fujian" represents a significant advancement in the integration of digital technology with regional cultural expression, marking a new phase in the development of cultural tourism publications [1][3] Group 1: Publication Overview - The book is a collaborative effort between the Fujian Provincial Department of Culture and Tourism and Xinhua News Agency's Fujian branch, with technical support from NetDragon Websoft [1] - It utilizes augmented reality (AR), generative artificial intelligence (AIGC), and 3D spatial modeling to create an immersive reading experience that is "readable, perceptible, and interactive" [1][3] Group 2: Content Structure - The book is organized into three main chapters: "Blessed Land, Mountain and Sea Singing," "Blessed City, Fresh Encounter," and "Blessed People, Love to Win," which collectively depict Fujian's natural endowments, urban landscape, and cultural heritage [3] - It features a 720° immersive stage that integrates Fujian's mountains, seas, people, culture, cities, and industries into a virtual space, transitioning from "flat dissemination" to "three-dimensional experience" [3] Group 3: Technological Integration - The publication includes AR-triggered markers that allow readers to unlock digital experiences through Rokid AR glasses or smartphones, enabling an immersive exploration of Fujian's beauty and cultural essence [3] - This design transforms traditional cultural tourism publications from a "one-way reception" model to a "two-way interaction" model, catering to the immersive and experiential cultural consumption demands of younger audiences [3] Group 4: Cultural IP Enhancement - The book revitalizes and upgrades the local cultural IP of Fujian's "Fortune Culture" character "Fubao," which is enhanced by AR and AI technologies to become an intelligent tourism ambassador [4] - This innovation allows "Fortune Culture" to evolve from a static cultural symbol into a dynamic digital asset that offers personalized travel guides and interactive cultural tours, addressing the limitations of traditional cultural IP dissemination methods [4]

现场举行了《这就是福建》新书发布仪式。新华网 蒋巧玲 摄 活动现场还同步启动"文艺赋美——全省优质文化文艺资源直达基层百千计划"。该计划旨在通过全年组织百场活动、千场演 出，推动优质文化资源深入基层，让文艺赋美城乡生活、惠及千家万户，助力"闽派"文艺繁荣发展。 2月8日，"文艺赋美 欢乐新年"主题推广活动在新落成的福建省美术馆举行，这是现场举行的文艺表演。新华网 蒋巧玲 摄 新华网福州2月9日电（蒋巧玲）2月8日，由福建省文化和旅游厅主办的"文艺赋美 欢乐新年"主题推广活动在新落成的福建省 美术馆举行。活动发布《这就是福建》新书、福建省美术馆标识，并启动"文艺赋美——全省优质文化文艺资源直达基层百千计 划"。 《这就是福建》由新华出版社出版发行，福建省文化和旅游厅、新华社福建分社联合编著，网龙网络控股有限公司提供技术 支持。它打破传统出版边界，融合数字技术，将福建的文旅资源有机融合在虚拟空间内，读者戴上AR眼镜或通过手机扫描，即 可解锁书中秘境，畅享"一路山海一路歌"的新奇体验。 童声合唱《明天会更好》。新华网 蒋巧玲 摄 新落成的福建省美术馆作为福建省委、省政府为民办实事项目，在本次活动中发布了新馆标识。该 ...