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上半年爆款率超60% 阅文短剧加速精品化
Bei Jing Shang Bao· 2025-07-02 06:47
Group 1 - The core viewpoint of the article highlights that Yuewen's short dramas achieved a remarkable 60% hit rate in the first half of 2025, significantly surpassing the industry average of 15% [1][7][8] - Yuewen's short dramas excelled particularly in the genres of sweet pet dramas and male-oriented dramas, showcasing strong performance in the market [1][7] - The short drama "Sorry, I Took the Female Lead's Script," adapted from a popular web novel, ranked TOP 6 on short video platforms during the Spring Festival week, indicating strong audience engagement [7] Group 2 - The micro-short drama market in 2024 surpassed 50.44 billion yuan, reflecting a year-on-year growth of 34.9%, indicating a robust demand for quality short dramas [7] - Yuewen's deep understanding of quality content and its strong IP ecosystem contribute to its leading position in the short drama industry [8] - The company benefits from a comprehensive industry chain that includes IP incubation, script writing, content distribution, and media support, providing a significant competitive advantage in the short drama sector [8]