Core Viewpoint - The article discusses the controversial marketing tactics used in short dramas, particularly focusing on the series "Where the Dust Settles," which employed misleading and sensationalized promotional materials to attract viewers, leading to significant backlash and eventual removal of the content [1][11][27]. Group 1: Marketing Tactics - The promotional material for "Where the Dust Settles" included bizarre scenes, such as a woman allegedly experiencing a black discharge, which was later revealed to be misleading and not present in the actual show [2][4][20]. - The series gained attention through shocking visuals and suggestive content, resulting in high engagement metrics, including nearly 8,000 likes and 59,000 shares before the material was deleted [5][21]. - Similar tactics were previously observed in other series, such as "The Fishing System," which also used explicit content to draw viewers, leading to a pattern of "puzzle marketing" that ultimately resulted in negative viewer experiences [10][12][27]. Group 2: Audience Reaction - Viewer reactions to the promotional content were largely negative, with many expressing disgust and disappointment upon discovering the actual content did not match the sensationalized marketing [15][24]. - The misleading nature of the promotional materials has the potential to desensitize audiences, causing skepticism towards future marketing efforts and damaging the overall perception of short dramas [11][23][26]. - The article highlights that while such marketing strategies may yield short-term viewership spikes, they ultimately harm the integrity of the content and the trust between creators and audiences [27][28]. Group 3: Industry Implications - The use of lowbrow and deceptive marketing tactics reflects a broader issue within the short drama industry, where creators feel pressured to resort to extreme measures to capture audience attention amid a competitive landscape [26][27]. - The backlash against "Where the Dust Settles" serves as a cautionary tale for the industry, emphasizing the need for authentic marketing that aligns with the actual content to foster viewer loyalty and trust [27][28]. - The article suggests that future marketing efforts should focus on highlighting genuine strengths of the content rather than relying on sensationalism, which can lead to viewer disillusionment [28].

Group 1 - The article discusses the trend of "multiple adaptations" in short dramas, highlighting how the same IP can have several live-action versions in a short period, indicating the popularity of certain themes and character archetypes [1][2][3] - A notable evolution in male lead characters is observed, shifting from traditional domineering roles to more submissive and supportive ones, reflecting changing audience preferences [2][5][7] - The article identifies specific dramas that exemplify this trend, such as "Overly Wild" and "Drunken Kiss Night," which feature male leads who are more proactive and emotionally complex [3][4][5] Group 2 - The concept of "male leads being submissive for love" is explored, with examples of characters who are willing to lower their status and cater to female leads, indicating a shift in narrative dynamics [8][9][10] - The rise of "uncle literature" is noted, where younger male characters are portrayed as more stable and capable, providing a contrast to traditional older male leads [12][13][22] - The article emphasizes the appeal of "uncle literature" in creating a sense of safety and relatability for female audiences, as these characters often possess power and resources while being more approachable [24][25][26] Group 3 - The article highlights the increasing complexity of female characters in short dramas, with a focus on their ambitions and desires, moving beyond traditional romantic narratives [32][34][36] - The emergence of successful non-CP female lead dramas, such as "Cloud Miao," showcases a shift towards narratives that empower women without relying on male characters [43][44] - Overall, the article suggests that the short drama industry is evolving to cater to female audiences by blending traditional and progressive themes, creating a diverse range of narratives [46]