本文来自微信公众号：营销娱子酱，作者：momo，原文标题：《被治好绝经症后黑血喷涌？短剧出现"诈骗式"投流》，题图来自：AI生成 靠"重口擦边"吸引点击的短剧投放又一次翻车。 近日，一部名为《何处惹尘埃》的短剧投流素材中，竟出现一段"女子下身排泄黑色不明物"的离谱画面，画面一转，男主走进办公室，女总裁让其帮忙买 卫生巾，文字提示剧情"小伙只是和美女总裁邂逅了一次，竟直接治好了她的绝经症"，暗示之前的画面为女总裁喷涌而出的月经。 但如果因为猎奇而点进这部短剧，会发现开头的画面并未出现，男主只是很正常地敲门走进办公室，"黑血流一地"的画面是投流手为勾起观众好奇心而拼 接的素材。 这段投流素材因为过于猎奇，迅速引起热烈讨论，点赞近8000，转发5.9万，目前已被删除。 除此之外，该剧投流素材中还出现不少马赛克后的床戏片段、女总裁穿着超短裙桌下藏人大尺度片段放在素材开头引观众点击，强行制造话题。 然而，这些片段在正片中都不存在。通过这种"诈骗式"引流，该剧播出一周还升登上了平台热播榜TOP2。 更早些时候，被下架的《钓系娇娇小美人在修罗场求生》也曾用大尺度的三人亲密桥段吸引受众，仿佛短剧版燃冬剧情来引流，#短剧尺度大 ...

Group 1 - The article discusses the trend of "multiple adaptations" in short dramas, highlighting how the same IP can have several live-action versions in a short period, indicating the popularity of certain themes and character archetypes [1][2][3] - A notable evolution in male lead characters is observed, shifting from traditional domineering roles to more submissive and supportive ones, reflecting changing audience preferences [2][5][7] - The article identifies specific dramas that exemplify this trend, such as "Overly Wild" and "Drunken Kiss Night," which feature male leads who are more proactive and emotionally complex [3][4][5] Group 2 - The concept of "male leads being submissive for love" is explored, with examples of characters who are willing to lower their status and cater to female leads, indicating a shift in narrative dynamics [8][9][10] - The rise of "uncle literature" is noted, where younger male characters are portrayed as more stable and capable, providing a contrast to traditional older male leads [12][13][22] - The article emphasizes the appeal of "uncle literature" in creating a sense of safety and relatability for female audiences, as these characters often possess power and resources while being more approachable [24][25][26] Group 3 - The article highlights the increasing complexity of female characters in short dramas, with a focus on their ambitions and desires, moving beyond traditional romantic narratives [32][34][36] - The emergence of successful non-CP female lead dramas, such as "Cloud Miao," showcases a shift towards narratives that empower women without relying on male characters [43][44] - Overall, the article suggests that the short drama industry is evolving to cater to female audiences by blending traditional and progressive themes, creating a diverse range of narratives [46]