Core Viewpoint - The article discusses the challenges faced by the revenue-sharing variety show model, highlighting the shift of the previously successful show "Shining Days" to a short video platform, indicating a departure from the revenue-sharing approach [1][3][6]. Industry Challenges - Most revenue-sharing variety shows fail to recoup their production costs, which is a disappointing reality in the industry [6][10]. - The revenue-sharing model was intended to provide opportunities for smaller projects lacking star power, but few have succeeded in the market [6][10]. - "Shining Days" has struggled to generate sufficient revenue despite support from platforms, with the producer stating that the revenue has not covered costs [6][10]. Case Studies - Successful examples of revenue-sharing shows exist, such as Tencent's "Mao Xue Wang," which has performed well in revenue and attracted sponsorships [11]. - Other successful projects include "100% Singer: Battle Season," which has received high internal ratings and managed to sustain itself in the revenue-sharing landscape [13]. - Mango TV's "Yuan Ren Series" has cultivated a loyal fan base and developed high-engagement paid programs, showcasing a long-term strategy for revenue-sharing shows [13]. Future Outlook - The article suggests that for smaller revenue-sharing shows to thrive, they must innovate and create compelling content that encourages viewers to subscribe for premium access [15]. - Despite the challenges, there remains hope for the revenue-sharing model, as it embodies the ideal that quality content should not solely rely on major sponsors for survival [16][17].