Core Viewpoint - The article discusses the rising trend of celebrities, particularly female stars, selling online courses that focus on personal development and emotional well-being, tapping into the growing acceptance of knowledge payment among the public [8][10]. Group 1: Celebrity Course Offerings - Chen Lan, known as "Xiang Tai," has shifted her content on Douyin from showcasing her affluent lifestyle to sharing celebrity gossip and life advice, launching a course titled "Xiang Tai's Upward Circle of Friends" priced at 399 yuan [2][3]. - Other celebrities like Huo Wenxi and Yi Nengjing have also entered the knowledge payment space, offering courses on interpersonal skills and women's growth, respectively, with prices ranging from 299 to 399 yuan [5][6][7]. - The sales figures for these courses indicate a significant market interest, with Huo Wenxi's course generating between 250,000 to 500,000 yuan in sales over 90 days, while both Yi Nengjing and Xiang Tai's courses earned between 1 million to 2.5 million yuan in 30 days [8]. Group 2: Target Audience and Market Dynamics - The courses are primarily aimed at women seeking personal growth and empowerment, reflecting a broader societal trend towards female independence and self-improvement [11][12]. - The courses are marketed as solutions to emotional and psychological challenges, with testimonials highlighting their therapeutic benefits [13][14]. - The knowledge payment model is seen as a more sustainable and less risky avenue for celebrities compared to traditional live-stream selling, which is often high-pressure and reliant on physical products [15][16]. Group 3: Challenges and Considerations - Despite the initial success, the knowledge payment industry poses significant challenges, including high upfront costs for course development and the need for effective marketing and delivery [16][17]. - The profitability of celebrity-led courses is still uncertain, as many are in the early stages of development and may not have established a robust business model [18]. - The potential for negative feedback from consumers regarding course content quality could harm the celebrity's brand if not managed properly [18].