Core Viewpoint - The article discusses the rising trend of celebrities, particularly female stars, selling online courses that focus on personal development and emotional well-being, tapping into the growing acceptance of knowledge payment among the public [8][10]. Group 1: Celebrity Course Offerings - Chen Lan, known as "Xiang Tai," has shifted her content on Douyin from showcasing her affluent lifestyle to sharing celebrity gossip and life advice, launching a course titled "Xiang Tai's Upward Circle of Friends" priced at 399 yuan [2][3]. - Other celebrities like Huo Wenxi and Yi Nengjing have also entered the knowledge payment space, offering courses on interpersonal skills and women's growth, respectively, with prices ranging from 299 to 399 yuan [5][6][7]. - The sales figures for these courses indicate a significant market interest, with Huo Wenxi's course generating between 250,000 to 500,000 yuan in sales over 90 days, while both Yi Nengjing and Xiang Tai's courses earned between 1 million to 2.5 million yuan in 30 days [8]. Group 2: Target Audience and Market Dynamics - The courses are primarily aimed at women seeking personal growth and empowerment, reflecting a broader societal trend towards female independence and self-improvement [11][12]. - The courses are marketed as solutions to emotional and psychological challenges, with testimonials highlighting their therapeutic benefits [13][14]. - The knowledge payment model is seen as a more sustainable and less risky avenue for celebrities compared to traditional live-stream selling, which is often high-pressure and reliant on physical products [15][16]. Group 3: Challenges and Considerations - Despite the initial success, the knowledge payment industry poses significant challenges, including high upfront costs for course development and the need for effective marketing and delivery [16][17]. - The profitability of celebrity-led courses is still uncertain, as many are in the early stages of development and may not have established a robust business model [18]. - The potential for negative feedback from consumers regarding course content quality could harm the celebrity's brand if not managed properly [18].

Core Viewpoint - The article discusses the trend of celebrities, particularly in the entertainment industry, selling online courses aimed at personal development and success, highlighting the financial success and market dynamics of this phenomenon [5][19][20]. Group 1: Celebrity Course Selling - Chen Lan, known as "Xiang Tai," launched a course titled "Xiang Tai's Upward Social Circle," priced at 399 yuan, which has generated nearly 2 million yuan in sales across multiple platforms within a few days [5][9]. - The course consists of recorded and live sessions, focusing on themes of personal success and happiness, appealing to young workers seeking guidance [9][10]. - The trend of celebrities selling courses is becoming crowded, with many stars leveraging their fame and life experiences to attract buyers, despite criticisms regarding the depth and authenticity of the content [14][18]. Group 2: Market Dynamics - The knowledge payment industry in China has seen significant growth, with market size increasing from 2.65 billion yuan in 2016 to 112.65 billion yuan in 2022, and projected to reach 280.88 billion yuan by 2025 [21]. - The low cost of entry for celebrities to enter the course-selling market, combined with their built-in audience, makes it an attractive avenue for monetization [20][21]. - The article notes that the emotional value of these courses often outweighs their practical value, as many consumers are drawn to the perceived wisdom and life experiences shared by celebrities [18][24]. Group 3: Consumer Behavior - Consumers, often feeling lost or overwhelmed, are willing to invest in these courses for psychological comfort, as the price point of 399 yuan is seen as accessible [23][24]. - The courses are marketed as a way to connect with high-quality social networks and gain insights into personal development, appealing to individuals seeking to improve their lives [10][12]. - The phenomenon reflects a broader societal trend where individuals look to external sources for guidance in navigating personal and professional challenges [23].

Core Viewpoint - The trend of celebrities selling online courses has gained momentum in the entertainment industry, with various stars launching knowledge-based products to generate income amid declining traditional revenue streams [1][8]. Group 1: Celebrity Course Offerings - Celebrities like Xiang Tai Chen Lan and Yi Nengjing have launched courses priced at 599 yuan, with discounts bringing the price down to 399 yuan, and have seen significant sales, with Xiang Tai's course selling over 5,000 copies and generating more than 2 million yuan in revenue [1][3][7]. - The courses are marketed as personal development and emotional intelligence training, with claims of providing life experiences and philosophies, although the actual content and value have been questioned by consumers [3][7][11]. Group 2: Market Dynamics - The entertainment industry is experiencing a shift as traditional income from acting is declining, with projections indicating a significant drop in box office revenues, prompting stars to seek alternative income sources [8][9]. - The rise of knowledge-based courses is seen as a response to market saturation and changing consumer expectations, with many stars leveraging their personal brands to attract buyers [9][11]. Group 3: Financial Implications - The knowledge payment model is perceived as having lower risks and more stable returns compared to live-stream selling, allowing celebrities to monetize their influence over a longer term [9][11]. - The profitability of knowledge courses is highlighted, with examples such as Wu Yanzu's English course achieving over 5 million yuan in sales within five days, showcasing the market potential for celebrity-led educational products [11]. Group 4: Challenges and Criticisms - Despite the initial success, there are concerns regarding the actual value of the courses, with many consumers expressing skepticism about the practical benefits and the depth of content provided [14][17]. - The knowledge payment sector faces scrutiny over issues like false advertising and refund difficulties, leading to calls for regulatory oversight to ensure quality and accountability in course offerings [15][16].

Core Insights - The article discusses the rise of celebrity-led online courses, particularly focusing on the success of "Xiang Tai Xiang Shang Gui Mi Quan" by Xiang Tai Chen Lan, which combines success and happiness studies to attract a wide audience [2][8][12]. Group 1: Course Details - The course is available in both recorded and live formats, with three sessions currently online, each lasting 10 to 20 minutes [2][13]. - The entry fee to join the "Xiang Tai Gui Mi Quan" is 399 yuan, and as of September 2, the total sales across platforms like Douyin, WeChat Video, and Xiaohongshu reached nearly 2 million yuan [2][10]. - The course aims to help participants "stabilize their core and eliminate internal conflicts," covering aspects such as personal growth, career, family, finances, and social connections [8][12]. Group 2: Celebrity Influence - At 68 years old, Xiang Tai presents herself as a high-energy figure, contrasting with younger individuals who may feel disillusioned [3][10]. - Xiang Tai's content has gained significant traction, with her short videos on topics like marriage and personal empowerment garnering hundreds of thousands of views [4][6]. - The celebrity's approach to selling courses taps into the growing trend of knowledge monetization, where personal experiences and insights are packaged for sale [18][35]. Group 3: Market Trends - The knowledge payment industry in China has seen substantial growth, with market size increasing from 2.65 billion yuan in 2016 to 112.65 billion yuan in 2022, and projected to reach 280.88 billion yuan by 2025 [36]. - The article highlights the crowded market of celebrity courses, with many stars entering the space, making it increasingly competitive [21][28]. - The phenomenon of celebrities selling courses is seen as a low-cost way to monetize their personal brand, leveraging their existing fan base for additional revenue streams [35][36].

Core Insights - The rise of celebrities selling online courses reflects a growing trend in the knowledge payment industry, with significant sales figures indicating strong market demand [1][4][31] - The courses often focus on personal development themes, such as success and happiness, appealing to a wide audience seeking guidance in their lives [2][4][11] Group 1: Course Offerings and Sales - The course "向太向上闺蜜圈" was launched by celebrity Chen Lan, featuring content on success and happiness, with a total sales figure of nearly 2 million yuan across multiple platforms by September 2 [1][4] - The course is priced at 599 yuan, with a discounted price of 399 yuan, and includes a series of recorded and live sessions [4][9] - The course content includes personal stories and theories on success, with a focus on family background and career development [9][11] Group 2: Market Dynamics and Celebrity Influence - The knowledge payment market in China has seen substantial growth, with the market size increasing from 2.65 billion yuan in 2016 to 112.65 billion yuan in 2022, and projected to reach 280.88 billion yuan by 2025 [31] - Celebrities leverage their fame and personal experiences to attract customers, often leading to high sales volumes despite varying levels of content quality [28][30] - The trend of celebrities selling courses has created a crowded market, with many stars entering the space, leading to questions about the authenticity and value of the content offered [15][26][30]