在内容平台，明星变现又有了新玩法。 "女人想要变年轻，这三点一定要知道""一个人最大的觉醒，亲手斩断原生家庭？""婚姻生育是强者的 游戏，不是弱者的港湾？""我最好的闺蜜是菲佣，38年换一颗真心"。大约从今年8月开始，向太陈岚在 抖音发布的视频突然变了风格。 原本的港圈富太生活与工作日常，变成了爆料明星八卦、投喂心灵鸡汤。向太陈岚的互联网人设，开始 向一个爱聊八卦，边搞事业、边筹谋婚姻关系的中年富婆朋友靠拢。 与此同时，她1100万粉丝的抖音账号，也同步上架了一件商品——《向太向上闺蜜圈》，原价599元的 课程，折扣价399元，这是该账号橱窗里唯一一件在售商品。 商品页面显示，《向太向上闺蜜圈》能帮助学员从内心、事业、家庭、财富与社交方面达成"五维幸福 人生"。为了让课程看起来更有价值，课程中还设有"电子向上闺蜜卡"与"全年闺蜜圈内部直播"，似乎 在暗示买课的消费者，与向太成为闺蜜的可能。 截至9月17日中午，在抖音，已经有2456人花费399元和向太做上了"电子闺蜜"。 一、伊能静、霍汶希、王晶接连下场 卖课的不止是向太陈岚。 今年6月，培养了谢霆锋、容祖儿等巨星的香港英皇娱乐集团COO霍汶希，推出了《霍汶 ...

Core Viewpoint - The article discusses the trend of celebrities, particularly in the entertainment industry, selling online courses aimed at personal development and success, highlighting the financial success and market dynamics of this phenomenon [5][19][20]. Group 1: Celebrity Course Selling - Chen Lan, known as "Xiang Tai," launched a course titled "Xiang Tai's Upward Social Circle," priced at 399 yuan, which has generated nearly 2 million yuan in sales across multiple platforms within a few days [5][9]. - The course consists of recorded and live sessions, focusing on themes of personal success and happiness, appealing to young workers seeking guidance [9][10]. - The trend of celebrities selling courses is becoming crowded, with many stars leveraging their fame and life experiences to attract buyers, despite criticisms regarding the depth and authenticity of the content [14][18]. Group 2: Market Dynamics - The knowledge payment industry in China has seen significant growth, with market size increasing from 2.65 billion yuan in 2016 to 112.65 billion yuan in 2022, and projected to reach 280.88 billion yuan by 2025 [21]. - The low cost of entry for celebrities to enter the course-selling market, combined with their built-in audience, makes it an attractive avenue for monetization [20][21]. - The article notes that the emotional value of these courses often outweighs their practical value, as many consumers are drawn to the perceived wisdom and life experiences shared by celebrities [18][24]. Group 3: Consumer Behavior - Consumers, often feeling lost or overwhelmed, are willing to invest in these courses for psychological comfort, as the price point of 399 yuan is seen as accessible [23][24]. - The courses are marketed as a way to connect with high-quality social networks and gain insights into personal development, appealing to individuals seeking to improve their lives [10][12]. - The phenomenon reflects a broader societal trend where individuals look to external sources for guidance in navigating personal and professional challenges [23].

近日，#伊能静向太汪峰等都开始卖课了# 相关话题引发关注。相关信息显示，向太陈岚开卖自己的知识付费课程《向太向上闺蜜圈》，售价为599元，券 后价为399元。目前向太陈岚在多平台店铺中，均上架了此课程。 《听筒Tech》统计发现，截至9月3日，三大平台（抖音、视频号、小红书）中该课程累计售出5000余份，销售额超200万元。 早前，女星伊能静也在社交平台开卖自己的《高能量女性成长课》、歌手汪峰直播开课教人唱歌，导演王晶也开启了"导演课"的线上培训。 实际上，明星们"搞钱"这件事，从来就不是新闻，从早期的开餐馆、搞投资，再到后来的做潮牌，明星做生意，通常以"草草了事"收场。 如今，他们正在从直播带货转向知识付费的新战场，但红人就能做好卖课生意吗？显然，这又是一个好问题。 01 明星卖课，疯狂收割 一贯在外界营造"女强人"、"正能量"的向太陈岚，又引发关注了。 近日，据媒体报道，向太陈岚的《向太向上闺蜜圈》课程在抖音、视频号和小红书等平台热卖。 向太卖的什么课？官方的介绍是可以帮助购买者"稳定内核、摆脱内耗"，同时还可以助其"经营好家庭、事业、财富与关系。"而用网友的话来说，便 是"情商课"。 在吴彦祖在线教英语 ...

Core Insights - The article discusses the rise of celebrity-led online courses, particularly focusing on the success of "Xiang Tai Xiang Shang Gui Mi Quan" by Xiang Tai Chen Lan, which combines success and happiness studies to attract a wide audience [2][8][12]. Group 1: Course Details - The course is available in both recorded and live formats, with three sessions currently online, each lasting 10 to 20 minutes [2][13]. - The entry fee to join the "Xiang Tai Gui Mi Quan" is 399 yuan, and as of September 2, the total sales across platforms like Douyin, WeChat Video, and Xiaohongshu reached nearly 2 million yuan [2][10]. - The course aims to help participants "stabilize their core and eliminate internal conflicts," covering aspects such as personal growth, career, family, finances, and social connections [8][12]. Group 2: Celebrity Influence - At 68 years old, Xiang Tai presents herself as a high-energy figure, contrasting with younger individuals who may feel disillusioned [3][10]. - Xiang Tai's content has gained significant traction, with her short videos on topics like marriage and personal empowerment garnering hundreds of thousands of views [4][6]. - The celebrity's approach to selling courses taps into the growing trend of knowledge monetization, where personal experiences and insights are packaged for sale [18][35]. Group 3: Market Trends - The knowledge payment industry in China has seen substantial growth, with market size increasing from 2.65 billion yuan in 2016 to 112.65 billion yuan in 2022, and projected to reach 280.88 billion yuan by 2025 [36]. - The article highlights the crowded market of celebrity courses, with many stars entering the space, making it increasingly competitive [21][28]. - The phenomenon of celebrities selling courses is seen as a low-cost way to monetize their personal brand, leveraging their existing fan base for additional revenue streams [35][36].

Core Insights - The rise of celebrities selling online courses reflects a growing trend in the knowledge payment industry, with significant sales figures indicating strong market demand [1][4][31] - The courses often focus on personal development themes, such as success and happiness, appealing to a wide audience seeking guidance in their lives [2][4][11] Group 1: Course Offerings and Sales - The course "向太向上闺蜜圈" was launched by celebrity Chen Lan, featuring content on success and happiness, with a total sales figure of nearly 2 million yuan across multiple platforms by September 2 [1][4] - The course is priced at 599 yuan, with a discounted price of 399 yuan, and includes a series of recorded and live sessions [4][9] - The course content includes personal stories and theories on success, with a focus on family background and career development [9][11] Group 2: Market Dynamics and Celebrity Influence - The knowledge payment market in China has seen substantial growth, with the market size increasing from 2.65 billion yuan in 2016 to 112.65 billion yuan in 2022, and projected to reach 280.88 billion yuan by 2025 [31] - Celebrities leverage their fame and personal experiences to attract customers, often leading to high sales volumes despite varying levels of content quality [28][30] - The trend of celebrities selling courses has created a crowded market, with many stars entering the space, leading to questions about the authenticity and value of the content offered [15][26][30]