Core Insights - The popularity of cinema during the Spring Festival has led to a surge in online viewership, with iQIYI's movie channel experiencing a 44% increase in average daily viewing time compared to the pre-holiday period [5] - Users are increasingly engaging with immersive content, such as AI interactions and themed parks, indicating a shift towards a more interactive entertainment experience [1][6] Group 1: Movie and Series Performance - The film "Flying Life 3" topped the box office, driving significant increases in viewership for its predecessors, with "Flying Life 2" seeing a 371% rise and "Flying Life 1" a 591% increase in daily viewing time [5] - The series "Years of Emotion" achieved a peak heat value exceeding 8000 after its release, entering the "Hall of Good Films" [4] - The series "What Kind of Body" became a standout during the festival, topping the drama channel with both daily viewing time and heat value [4] Group 2: User Engagement and Content Trends - The use of classic IPs remains strong, with shows like "Journey to the West" and "Romance of the Three Kingdoms" seeing viewing time increases of 36% and 12% respectively [2] - The interactive experience at iQIYI's theme park in Yangzhou has attracted over 3 million user interactions, with a notable increase in visitor numbers [1] - The comedy variety show "Tonight's Happy Friends Show" quickly rose to the second spot in the variety channel rankings during the festival [3] Group 3: Overall Viewing Trends - iQIYI's overall user viewing time continued to grow during the Spring Festival, with a 13% increase in daily viewing time on large screens [4] - The variety channel saw a dramatic 256% increase in daily viewing time, driven by popular shows and events [4] - The short drama channel also experienced an 18% year-on-year increase in user viewing time during the festival [5]

Group 1 - The film "Fast Life 3," written and directed by Han Han, is scheduled for release during the 2026 Spring Festival [1] - The cast is led by Shen Teng and includes a strong lineup of actors such as Yin Zheng, Huang Jingyu, and Zhang Benyu, among others [3] - The plot revolves around the conclusion of the last Bayinbuluke Rally, focusing on the protagonist Zhang Chi as he navigates challenges from departing team members and new technologies [3] Group 2 - The previous films in the series, "Fast Life 1" and "Fast Life 2," were released during the Spring Festival in 2019 and 2024, achieving box office revenues of 1.728 billion and 3.361 billion respectively [3] - The quick succession of the new installment, just two years after the last, indicates Han Han's confidence in the franchise [3]