Core Viewpoint - The article discusses the innovative practices of the company 悠然境 in promoting intangible cultural heritage (ICH) through a "physical + digital asset" model, aiming to integrate ICH into daily life and contribute to the construction of a socialist cultural power [1][12]. Group 1: Challenges in ICH Transmission - The gold foil forging technique, as a national-level intangible cultural heritage project, faces challenges in both transmission and market acceptance due to high costs and a limited audience [1]. - Similar challenges are observed in other ICH projects like Cloisonné, which struggle with long production cycles and high price thresholds, creating a disconnect with modern consumer demands [1]. Group 2: Digital and Physical Integration - The company implements a "digital-physical integration" approach, creating a sustainable model of "ICH + digitalization + consumer value addition" [3]. - In the Qi Baishi gold foil painting project, physical artworks are paired with corresponding digital assets, allowing consumers to purchase both and engage in trading through a digital platform [3][6]. Group 3: New Consumption and Participation Model - The innovative "value-added consumption model" transforms consumers into "cultural disseminators," creating a positive ecological loop for ICH transmission [7]. - Users purchasing gold foil paintings can exchange for digital assets, gain access to offline ICH experience classes, and interact with inheritors, enhancing engagement [7]. Group 4: Cultural Exchange and Globalization - The company actively responds to the need for international dissemination of ICH by leveraging digital technology to expand cultural outreach [9]. - Future plans include collaborating with overseas Chinese cultural organizations to develop cross-border cultural products and share Chinese ICH stories globally [9]. Group 5: Commitment to Modern Expression - The company emphasizes the importance of maintaining the craftsmanship of ICH while adapting to contemporary expressions, ensuring cultural values evolve through interaction [11]. - The mission is to connect traditional craftsmanship with modern preferences, ensuring the transmission of the artisan spirit to future generations [11].