《鲁源奇妙夜》探源之旅
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李先军 王聚贤丨文旅市场从“流量争夺”转向“价值深耕”
Sou Hu Cai Jing· 2025-11-09 12:11
Group 1 - The future of the cultural tourism market will show trends of diversification, technological advancement, and cross-industry integration, driven by changes in consumer demand, the rise of the experience economy, and technological innovation [1] - There are approximately 16,500 A-level tourist attractions in China, with many facing urgent needs for upgrades and new offerings to meet changing market demands [1] - Scenic spots are increasingly focusing on enhancing their service functions to meet diverse consumer needs, as seen in the successful night immersive experience project "Baotu Night Painting" launched by Baotu Spring during the National Day holiday [1] Group 2 - The experience economy is becoming increasingly important in the cultural tourism sector, shifting the focus from product supply to experience creation, with tourism performance projects becoming standard offerings in many scenic areas [2] - Scenic spots are now prioritizing the richness and creativity of their tourism performance products to enhance visitor engagement, as demonstrated by the immersive experience "The Wonderful Night of Luyuan" in Shandong [2] Group 3 - Tourists are no longer limited to well-known scenic spots, with a growing trend towards diverse travel experiences that emphasize local lifestyles and rich activities, as seen in the popularity of the Mengtong Shengjing Resort in Shandong [4] - The emergence of lesser-known destinations, such as historical cultural districts and unique local experiences, is attracting visitors seeking depth over superficial sightseeing [4] Group 4 - "County tourism" is gaining traction as transportation improves and visitor preferences shift towards less crowded, culturally rich destinations, appealing particularly to younger travelers seeking value [6] - The focus on deep experiences rather than quick visits is exemplified by Wu Qiao County, which is developing its cultural tourism industry around its acrobatic heritage [6]