《2025“五一”假期旅游消费洞察报告》

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同程旅行:成渝、云贵成假期热门“旅行枢纽” ,“高铁1小时直达”成铁路旅行主流
Xin Lang Ke Ji· 2025-05-05 02:20
Group 1 - The core viewpoint of the reports indicates that the domestic tourism market during the "May Day" holiday is expected to reach a historical high, driven by favorable weather and various factors such as holiday arrangements [1] - The domestic tourism market is characterized by a strong demand and supply, with trends showing a preference for "urban leisure" and "rural micro-vacations" [1] - Popular long-distance travel trends this year include a significant movement towards western regions, with Chengdu, Chongqing, and other cities in the Yunnan-Guizhou region seeing a notable increase in travel heat [1] Group 2 - In terms of outbound tourism, destinations such as Hanoi, Kuala Lumpur, and Phnom Penh have seen a doubling in booking heat, indicating a strong recovery in international travel [1] - The Civil Aviation Administration predicts that approximately 10.75 million passengers will travel by air during the "May Day" holiday, marking an 8% year-on-year increase and setting a new historical record [2] - Chengdu has emerged as a key city in the travel landscape, ranking alongside major cities like Beijing and Shanghai in terms of passenger volume, and is also a starting point for popular self-driving routes [2] Group 3 - The Ministry of Transport estimates that around 1.42 billion people will engage in cross-regional movement during the holiday, reflecting a 4.5% year-on-year growth [3] - The demand for long-distance train tickets has surged, leading to increased difficulty in securing tickets, while short-distance high-speed rail routes have gained popularity [3] - The top ten popular train routes during the holiday are primarily "1-hour high-speed direct" routes, highlighting a shift in travel preferences [3]