Core Insights - The hybrid casual gaming sector is experiencing significant growth, combining elements of hyper-casual and casual games, leading to a more mature growth path by 2025 [1][3] - In Q3 2025, the top 10 hybrid casual games saw a remarkable year-on-year revenue increase of 114%, indicating strong market momentum [3][5] - The revenue structure shows a shift towards puzzle games, which now account for over 60% of total revenue, while arcade games have slightly declined [5][6] Market Overview - The hybrid casual market's in-app purchase (IAP) revenue has surpassed download revenue, highlighting the effectiveness of the hybrid monetization model [3] - The top 10 hybrid casual games' revenue has doubled compared to Q2 2024, with established titles continuing to expand while new entries are fewer [3][5] Revenue Breakdown - Puzzle games have increased their share from 50% in Q2 to over 60% in Q3, while arcade games decreased from 35% to 32% [5] - Simulation games have emerged as the third-largest category, driven by new titles like ABI Games Studio's "Dreamy Room" and Supercent's "Dinosaur Universe," which collectively generated over $3 million in IAP revenue [5][6] Top 10 Hybrid Casual Games - The overall ranking of the top 10 hybrid casual games has remained stable, with only two new entries. The top four positions are solidified, indicating high competition and difficulty for new entrants [7][9] - "Crowd Express" by Rollic has successfully entered the top 10, showcasing a blend of parking and sorting mechanics, and has implemented a gradual reveal operational strategy to enhance player engagement [11][13] Key Trends - "Coin Sort" has emerged as a significant player, demonstrating the potential for classic gameplay to be reimagined with deeper mechanics and sustained engagement [21][40] - Established titles are maintaining their vitality through the introduction of competitive events, refined monetization strategies, and diverse revenue streams, indicating a shift from chasing hits to building sustainable success [39][40]