今年早些时候，土耳其手游厂商Good Job Games在自资发展了8年后，完成了2300万美元的种子轮融资，拿着这笔钱，他们打出了「打造一家具有传承价 值的娱乐公司」的口号，野心不小。 Rovio的首席游戏策划Karvande认为，Good Job Games的发展路线更值得行业关注的点在于：他们是一家以超休闲游戏起家的公司，而今直接进击传统休 闲益智领域（跳过了混合休闲），这种转型轨迹，给了市场上很多当年入局超休闲、而在该品类市场萎缩后感到迷惘的厂商新的参考路径。 这一思路，真的适合每个亟待转型的超休闲厂商吗？ 一、兜售、融资、转型 Good Job Games成立于2017年，仅两年就凭借《Pimp My Car》《Color Balls 3D》和《Fun Race 3D》等游戏实现超休闲领域的成功，累计下载量超过30亿 次。然而，超休闲市场很快迎来了重大挑战。 IDFA政策带来的变化——特别是更高的CPI和更低的CPM，严重压缩了本就薄利的超休闲商业模式。大多数超休闲厂商几乎是被迫转向混合休闲游戏，通 过混合变现提升长期LTV，并努力改善中长期留存。Good Job也尝试推出了《Hyperball L ...

Core Insights - The wave of hybrid casual games has swept the industry, with major players raising competitive barriers, making it challenging for latecomers to enter the market [1][29] - Tapnation, a French publisher, has maintained a growth rate of approximately 15% to 20% annually, increasing its revenue from $1 million to $50 million (approximately 360 million RMB) over five years [1][2] - The company has successfully transitioned from hyper-casual to hybrid casual games, acquiring significant game assets to diversify its revenue streams [2][30] Group 1 - Tapnation's revenue structure has shifted significantly with the acquisition of games like "Hero Making Tycoon" and "Hero Adventure," which have a 70% in-app purchase (IAP) revenue share compared to the previous 95% reliance on ad revenue [2][30] - The company has achieved profitability since its first year and has maintained profitability for five consecutive years, currently employing around 80 people [1][2] - The flagship game "Thief Puzzle" has accumulated nearly 300 million downloads, showcasing strong sustainability in revenue and user engagement [27] Group 2 - Tapnation's strategy includes acquiring existing profitable games rather than developing new prototypes, allowing for immediate optimization of user acquisition (UA) strategies and revenue generation [26][30] - The company has faced challenges due to market changes post-pandemic, including reduced advertising spending and increased competition for user acquisition [29][30] - Tapnation is actively exploring emerging markets, particularly in Vietnam and Pakistan, to find potential game assets and establish relationships with local developers [33][34] Group 3 - The company has a unique structure with a small core team in Paris and members distributed globally, enabling efficient evaluation and due diligence for potential acquisitions [33] - Tapnation's focus on hybrid casual games is seen as a strategic move to enhance its valuation and appeal to investors, as these games typically have higher user retention and IAP revenue [29][30] - The company is optimistic about growth and profitability in 2025, projecting annual revenue to reach between $55 million and $60 million [2][30]

Core Insights - The global hybrid casual gaming market is experiencing significant growth, with the top ten hybrid casual games generating over 600 million yuan (approximately 87 million USD) in IAP revenue, marking a 67% year-on-year increase [1] Group 1: Market Trends - The trend towards hybrid casual and hyper-casual gameplay has led AppMagic to shift its quarterly report focus from casual games to hybrid casual games [1] - Puzzle games contributed 48% of the revenue in the top ten games, while arcade games accounted for 45%, indicating a shift in market dominance from arcade to puzzle genres [3] Group 2: Game Performance - The screw puzzle genre has seen significant growth since the launch of "Nuts and Bolts Sort" by Goodroid in September 2023, with at least 35 screw games surpassing one million downloads this year [5] - "Screw Jam" and "Screwdom" are leading titles in the screw puzzle category, with "Screw Jam" achieving over 50 million yuan in monthly revenue by August 2024, while "Screwdom" generated over 90 million yuan in IAP revenue within three months of its soft launch [8][10] Group 3: Game Mechanics and Monetization - "Screwdom" incorporates extended gameplay mechanics, requiring players to spend 7-15 minutes on a single level, which increases the likelihood of ad views and in-app purchases [14] - The game features a healthy revenue structure with an estimated IAP to IAA ratio of 6:4, indicating effective monetization strategies [14] Group 4: Developer Insights - "Screwdom" was developed by iKame Games, a Vietnamese team that has successfully transitioned from IAA to IAP monetization, with previous titles achieving significant revenue milestones [17] - The rise of Vietnamese developers is notable, with five companies entering the global mobile game publisher download rankings in 2024, reflecting an increase in the overall quality and creativity of game development in the region [19] Group 5: Emerging Titles - Other screw puzzle games like "Screw Sort Puzzle" and "Screw Tap Jam" have also shown promising IAP performance, with recent revenues of 12 million yuan and 9 million yuan respectively [21] - The screw puzzle genre has diversified, with new titles incorporating various themes and gameplay mechanics, indicating a trend towards creative iteration in game design [30]