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《MLBB》(Mobile Legends: Bang Bang)
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沐瞳再传「被出售」,字节游戏还有「新故事」可讲吗?
雷峰网· 2025-11-28 00:56
Core Viewpoint - ByteDance's gaming division is undergoing significant restructuring, with potential acquisition talks for its subsidiary, Shanghai Mutong Technology, indicating a strategic shift in its gaming business focus [2][3][4]. Group 1: Acquisition Talks - ByteDance is reportedly in negotiations with Saudi Arabia's Savvy Games Group regarding the acquisition of Shanghai Mutong Technology, which could enhance Savvy's mobile gaming capabilities and market presence in Southeast Asia [2][3]. - Savvy Games Group, backed by Saudi Arabia's Public Investment Fund, recently acquired EA for $55 billion, indicating its aggressive expansion strategy in the gaming sector [3]. Group 2: Historical Context - Since joining ByteDance, Mutong has been "sold" twice, with the first instance occurring in November 2023 during a major restructuring of ByteDance's gaming division [4]. - The initial acquisition discussions valued Mutong at over $5 billion, driven by the success of its flagship product, Mobile Legends: Bang Bang (MLBB), which has performed well against competitors like Tencent's Honor of Kings [5]. Group 3: Performance and Strategy - Despite internal challenges, MLBB maintained strong performance, achieving a 44% year-on-year increase in overseas downloads by the end of 2024, and ByteDance's gaming revenue saw significant growth during this period [5][6]. - ByteDance's gaming strategy is shifting from self-developed games to a focus on channel distribution through its GameTop platform, which favors lighter, high-turnover casual games, positioning traditional game development as a non-core asset [6].