Core Insights - The mobile gaming market is experiencing intensified competition, particularly during the summer season, which is critical for assessing product strength. Despite a global month-on-month revenue growth of over 4%, there is a significant disparity in revenue growth between domestic and overseas markets. Many companies are increasingly focusing on overseas markets, investing more resources and efforts into new game launches abroad [1] Domestic Market Summary - In July, 10 new games were launched in the domestic market, with overall revenue surpassing $10 million. The top performer was "斗罗大陆:猎魂世界," which generated over $582,000 in its first month and topped the App Store free game chart on launch day [6][8] - "银与绯," a gothic fantasy RPG, achieved an estimated revenue of over $264,000 in its first month, marking it as one of the standout products in the recent two-dimensional game category [2][4] - Other notable games include "指间山海" and "飞长:重逢," which met revenue expectations, although they lacked significant innovation in gameplay [4][9] - The revenue data for July indicates a continued trend of revenue growth for new domestic games, with several titles achieving over $1 million in revenue [6][29] Overseas Market Summary - In July, 19 new games were launched in the overseas market, doubling the number from the previous month. The revenue from these games also showed significant growth, with several titles achieving impressive results [16][21] - "MARVEL Mystic Mayhem," developed by NetEase, capitalized on the popularity of the Marvel franchise, generating substantial revenue due to the release of new characters [18] - "Persona5: The Phantom X," published by SEGA, demonstrated the power of established IPs, earning over $19.5 million in its first month, primarily from T1 regions like the US and Japan [20] - "杖剑传说:坎斯丁之约" achieved over $12.16 million in revenue in its first month, showcasing strong performance in both domestic and overseas markets [23][25] - The trend of leveraging popular cultural symbols, such as the "American 山海经," continues to drive downloads and revenue for various products in the overseas market [21][33]