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孵化下一个VR爆款,ENVER与Trass Games成立200万美元基金
Sou Hu Cai Jing· 2026-02-05 02:23
Group 1 - ENVER and Trass Games have announced a joint initiative of $2 million aimed at providing funding, support, and collaboration for the next generation of VR developers [1][3] - The VR game "UG" has quickly become one of the most popular, highest-rated, and highest-grossing games on the Quest platform, achieving 1.2 million users and an average spend of $14 per user within six months of its launch [3][5] - ENVER and Trass Games are pioneering a new business model that combines capital investment with practical support in game design, launch strategies, and marketing for independent VR developers [3][4] Group 2 - ENVER stated that "UG" demonstrates the achievements possible when excellent developers receive support from partners who understand the current success factors in VR gaming [4] - The collaboration with ContinuumXR has been crucial for "UG," providing strategic guidance in positioning, creator strategies, and social-first marketing, leading to its success on the Meta Quest Store [4][6] - ENVER and Trass Games are actively seeking the next target for investment, focusing on emerging VR studios that aim to create original, high-quality experiences and scale through community and social dissemination [5][6]