Group 1 - Sony's stock price increased by 3.94% on October 6, marking a two-day cumulative rise of 7.19%, reflecting improved investor confidence [1] - The pricing strategy of Sony's gaming business is under scrutiny, especially in light of Microsoft's recent price adjustments, which have led to dissatisfaction among subscription users [1][2] - Sony faces challenges in maintaining profitability due to rising game development costs and increased expenses related to server and cloud gaming infrastructure [1] Group 2 - Sony may consider adjusting its subscription service prices in early 2026 to remain competitive, despite current cost pressures [1] - The company could also expand its game library and enhance cloud gaming services to increase revenue without immediate price hikes, appealing to price-sensitive players [2] - The gaming industry is experiencing a shift towards a tiered service model, with potential increases in game licensing fees from independent developers, which could raise overall subscription service costs [2]