「奇迹MU」

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中旭未来(09890.HK):将运营及发行一款"奇迹MU"新的手机游戏《新月大陆》
Ge Long Hui· 2025-08-28 15:09
Core Viewpoint - The company is launching a new mobile game titled "New Moon Continent" based on the classic game IP "Miracle MU," aiming to leverage the significant commercial potential of the IP while providing a unique gaming experience [1][2]. Group 1: Game Development and Strategy - "New Moon Continent" is designed to retain classic elements of the "Miracle MU" IP while introducing a distinctive "box-like" gameplay mechanic, aiming to create an unprecedented gaming experience for players [1]. - The company has successfully expanded the "Miracle MU" IP from PC games to various formats, including web and mobile games, achieving impressive revenue results with multiple derivative products [1][2]. Group 2: Global Expansion and Market Performance - The company has established a collaborative development and publishing model through its subsidiary, Jiangxi Tanwan Information Technology Co., Ltd., achieving significant results in classic IP value extraction and global layout [2]. - The "Miracle MU" IP is a crucial part of the company's classic IP product strategy, with the launch of "New Moon Continent" reinforcing its commitment to high-quality game publishing and global distribution [2]. - The overseas release of "Miracle MU: Infinite Golden Egg" in Vietnam achieved remarkable success, topping both the iOS and Google Play free and revenue charts on its launch day, with 800,000 new registered users in the first month [2]. Group 3: AI Integration in Gaming - The company is focusing on the application of AI in the gaming industry to enhance precision marketing, optimize new game development and testing efficiency, accelerate game launch speed, and achieve intelligent game operations [3].