Core Insights - The mobile phone industry is experiencing a surge in activity with multiple product launches in late May, coinciding with the "618" shopping festival and national subsidies [1][8] - OnePlus has introduced the Ace 5 Supreme series, featuring a unique "gaming three-core" architecture aimed at enhancing gaming performance [2][3] - The introduction of the "1% Low Frame" metric by OnePlus signifies a shift in how mobile gaming performance is evaluated, focusing on real-time gaming experience rather than average frame rates [2] Company Developments - OnePlus launched the Ace 5 Supreme series on May 27, with starting prices of 2499 yuan and 1799 yuan, and promotional prices during the "618" event [1][2] - The Ace 5 Supreme series is positioned in the competitive 2000 yuan market segment, facing strong competition from brands like Redmi and Nubia [3] - OnePlus has established strategic partnerships with games like "Valorant Mobile" and "Peace Elite," positioning its devices as official equipment for upcoming esports events [3] Industry Trends - The mobile gaming sector is becoming a strategic focus for major brands, with OnePlus emphasizing gaming experience as a key differentiator [3] - The recent collaboration between major Chinese smartphone manufacturers to establish the UFCS 2.0 standard for fast charging indicates a move towards greater interoperability and environmental sustainability in the industry [6] - The upcoming "618" shopping festival is expected to drive a new wave of smartphone purchases, particularly among younger consumers [8] Marketing Strategies - OnePlus has engaged popular influencers and celebrities, such as Chen Duling, to enhance brand visibility and appeal to younger demographics [4] - The integration of AI technology in marketing, such as using AI to order drinks during launch events, reflects a trend towards more interactive and engaging promotional strategies [5] - Honor's collaboration with celebrity Xiao Zhan has reportedly increased pre-orders for its new series by 400%, showcasing the effectiveness of celebrity endorsements in driving sales [4]

Core Insights - OnePlus has launched the Ace 5 Supreme series, which includes the Supreme and Racing versions, focusing on delivering a top-tier gaming experience through its "eSports Tri-Core" chip solution [1][2] - The Ace series has achieved cumulative sales of over 15 million units, marking OnePlus's entry into the high-end gaming flagship market [1][2] Product Features - The Supreme version features the Dimensity 9400+ chip, built on a second-generation 3nm process, with a 35% increase in single-core performance and a 41% improvement in GPU graphics processing capability, while reducing power consumption by 40% [2][5] - The device supports a 290Hz ten-finger sampling rate and a 3000Hz instantaneous response time, achieving a touch delay of only 0.04 seconds [5] - The Supreme version is equipped with a 6700mAh battery, providing up to 7.5 hours of gameplay on "Honor of Kings" at 120 frames per second, with 100W fast charging capabilities [7][10] Market Strategy - OnePlus aims to solidify its market position by leveraging technological breakthroughs and strategic partnerships, including a collaboration with "Valorant Mobile" for enhanced gaming experiences [8][10] - The pricing strategy for the Ace 5 Supreme version starts at 2499 yuan, making high-end gaming experiences more accessible to consumers [10] Ecosystem Development - The company has introduced various accessories, including the OnePlus Buds 4 and a 100W GaN charger, to enhance the overall user experience [10] - OnePlus is actively engaging in promotional activities, such as a collaboration with "Genshin Impact" for themed store events, to further connect with the gaming community [12]

5月27日，一加Ace 5至尊系列发布会在成都召开，雷科技受邀到现场参加。 在手机性能普遍不足，难以稳定60帧运行《和平精英》《尼米亚传奇：光明山脉》等游戏的时代，秉承 着「极客」理念的一加手机，就开始了对性能上限和极致游戏体验的探索。 （图源：雷科技摄制） 此前天玑9400系列SoC在各大品牌旗舰机上的表现有目共睹，但手机游戏体验除了SoC本身的性能，也 与优化技术密不可分。 一加Ace 5至尊版加入了风驰游戏内核，通过重构GPU渲染管线实现原生插帧，可原生级120帧流畅运行 《逆水寒》，运行吃鸡类手游《和平精英》5个小时，依然保持满帧，而且不会因游戏时间过长导致 SoC发热降频，引发游戏帧率下降。 除了SoC的性能和风驰游戏内核，一加Ace 5至尊版长时间游戏不掉帧还仰仗于「冰河散热系统」带来 的超强散热能力。该系统石墨面积高达12300mm²，专为散热设计的手机冰河后盖，更是让一加Ace 5至 尊版散热面积达到了41875mm²。 到如今，性能不断提升的手机SoC，面对常见热门游戏已经能够流畅运行，但可以流畅运行不代表能够 长时间、高帧率稳定运行。 仍未停止追寻游戏体验上限的的一加，一次又一次突破了极限 ...