Core Insights - The mobile phone industry is experiencing a surge in activity with multiple product launches in late May, coinciding with the "618" shopping festival and national subsidies [1][8] - OnePlus has introduced the Ace 5 Supreme series, featuring a unique "gaming three-core" architecture aimed at enhancing gaming performance [2][3] - The introduction of the "1% Low Frame" metric by OnePlus signifies a shift in how mobile gaming performance is evaluated, focusing on real-time gaming experience rather than average frame rates [2] Company Developments - OnePlus launched the Ace 5 Supreme series on May 27, with starting prices of 2499 yuan and 1799 yuan, and promotional prices during the "618" event [1][2] - The Ace 5 Supreme series is positioned in the competitive 2000 yuan market segment, facing strong competition from brands like Redmi and Nubia [3] - OnePlus has established strategic partnerships with games like "Valorant Mobile" and "Peace Elite," positioning its devices as official equipment for upcoming esports events [3] Industry Trends - The mobile gaming sector is becoming a strategic focus for major brands, with OnePlus emphasizing gaming experience as a key differentiator [3] - The recent collaboration between major Chinese smartphone manufacturers to establish the UFCS 2.0 standard for fast charging indicates a move towards greater interoperability and environmental sustainability in the industry [6] - The upcoming "618" shopping festival is expected to drive a new wave of smartphone purchases, particularly among younger consumers [8] Marketing Strategies - OnePlus has engaged popular influencers and celebrities, such as Chen Duling, to enhance brand visibility and appeal to younger demographics [4] - The integration of AI technology in marketing, such as using AI to order drinks during launch events, reflects a trend towards more interactive and engaging promotional strategies [5] - Honor's collaboration with celebrity Xiao Zhan has reportedly increased pre-orders for its new series by 400%, showcasing the effectiveness of celebrity endorsements in driving sales [4]

Core Insights - OnePlus has launched the Ace 5 Supreme series, which includes the Supreme and Racing versions, focusing on delivering a top-tier gaming experience through its "eSports Tri-Core" chip solution [1][2] - The Ace series has achieved cumulative sales of over 15 million units, marking OnePlus's entry into the high-end gaming flagship market [1][2] Product Features - The Supreme version features the Dimensity 9400+ chip, built on a second-generation 3nm process, with a 35% increase in single-core performance and a 41% improvement in GPU graphics processing capability, while reducing power consumption by 40% [2][5] - The device supports a 290Hz ten-finger sampling rate and a 3000Hz instantaneous response time, achieving a touch delay of only 0.04 seconds [5] - The Supreme version is equipped with a 6700mAh battery, providing up to 7.5 hours of gameplay on "Honor of Kings" at 120 frames per second, with 100W fast charging capabilities [7][10] Market Strategy - OnePlus aims to solidify its market position by leveraging technological breakthroughs and strategic partnerships, including a collaboration with "Valorant Mobile" for enhanced gaming experiences [8][10] - The pricing strategy for the Ace 5 Supreme version starts at 2499 yuan, making high-end gaming experiences more accessible to consumers [10] Ecosystem Development - The company has introduced various accessories, including the OnePlus Buds 4 and a 100W GaN charger, to enhance the overall user experience [10] - OnePlus is actively engaging in promotional activities, such as a collaboration with "Genshin Impact" for themed store events, to further connect with the gaming community [12]

Core Viewpoint - OnePlus has launched the Ace 5 Supreme series, focusing on enhancing gaming performance and experience through advanced technology and partnerships with MediaTek [1][2][11]. Group 1: Product Features - The OnePlus Ace 5 Supreme series includes two models: Ace 5 Supreme and Ace 5 Racing, featuring the Dimensity 9400 series SoC, with the Supreme version scoring 3,225,260 on AnTuTu [2][11]. - The Ace 5 Supreme version incorporates the Wind Chaser gaming kernel, allowing for native 120 FPS gameplay in games like "Nirvana in Fire" and maintaining full frame rates for up to 5 hours in "Peace Elite" without thermal throttling [5][11]. - The series features an advanced cooling system with a graphite area of 12,300 mm² and a total cooling area of 41,875 mm², ensuring sustained performance during extended gaming sessions [5][11]. Group 2: Gaming Technology - The Dimensity 9400e SoC features a 12-core GPU architecture and a full big core design, enhancing gaming performance significantly compared to other mid-range chips [2][11]. - The series includes the Lingxi Touch chip, which offers a sampling rate of 3,000 Hz, improving touch response times in fast-paced games like "Peace Elite" by 33% [7][11]. - The gaming Wi-Fi chip G1 enhances signal strength by 32%, wall penetration by 33%, and connection distance by 11%, ensuring stable connectivity even in challenging environments [8][11]. Group 3: Display and Camera - The Ace 5 Supreme series features a 6.83-inch 144Hz high-refresh-rate display with a resolution of 2800×1272 and supports 10.7 billion colors, enhancing both gaming and daily use [11][12]. - The flagship model includes a Sony IMX906 main camera and advanced imaging algorithms, enabling high-quality portrait photography and features like "shadowless capture" [12][11]. Group 4: Battery and Charging - The Ace 5 Supreme version is equipped with a 6,700 mAh battery and supports 100W fast charging, while the Racing version has a 7,100 mAh battery with 80W charging capabilities [14][11]. - Both models support bypass charging, allowing users to charge while gaming, which reduces heat generation and prolongs battery life [14][11]. Group 5: Pricing and Market Position - The Ace 5 Supreme series is competitively priced, starting at 2,499 yuan for the Supreme version and 1,799 yuan for the Racing version, with additional discounts available [18][19]. - The series aims to attract students and gamers during the summer season, leveraging its strong gaming performance and affordability to boost sales [21][19].