展区重点展示一加自研芯片级游戏技术"风驰游戏内核"。该技术宣称通过底层优化提升CPU性能与GPU 渲染能力，支持多款游戏实现原生120帧运行。现场设置"集章打卡"、"零帧起手沙包战"等互动环节， 吸引玩家体验帧率稳定性。 高通技术公司手机、计算和XR事业群总经理阿力克斯·卡图赞现身展台，与一加中国区总裁李杰共同参 观体验区，并为《无畏契约》水友赛揭幕。李杰表示，一加与高通将持续深化游戏技术合作。据 悉，"风驰游戏内核"将于下半年进行帧率稳定性、画质精细度及能效优化方面的升级，并计划应用于后 续新品。 凤凰网科技讯 8月1日，2025年中国国际数码互动娱乐展览会（ChinaJoy）在上海开幕。一加手机于骁 龙主题馆设立展台，展出包括一加13、一加Ace 5及一加13T在内的旗舰机型。现场搭建四大游戏主题体 验区，结合《原神》《和平精英》《无畏契约手游》三款热门游戏，提供实机试玩。 展会期间，一加主舞台每日举办四场水友赛，邀请职业选手及博主参与互动。 ...

Group 1 - The resurgence of Huawei has prompted domestic smartphone manufacturers to intensify their efforts in the small-screen smartphone segment, aiming to attract Apple iPhone users by bridging the ecosystem gap with iOS [1][2] - Vivo has launched the S30 series, including the S30Pro mini, featuring a 6.31-inch small screen and supporting file sharing with iPhones, reflecting a broader industry trend [1][2] - Other manufacturers like OPPO, OnePlus, Xiaomi, and Samsung have also introduced small-screen models around 6.3 inches, indicating a collective industry shift towards this form factor [1][2] Group 2 - The popularity of small-screen smartphones is on the rise, with IDC forecasting a 23% year-on-year increase in shipments in China by 2025, as over 50% of consumers show active interest in these models [2] - OPPO's former China president highlighted that extensive research indicated a preference for phones around 71mm in width, correlating with the 6.3-inch size, as users seek optimal hand feel [2] - Small-screen models are perceived as alternatives to the iPhone due to their similar design, with Vivo branding its flagship as the "strongest iPhone alternative" [2] Group 3 - Honor emphasizes its commitment to open collaboration with industry leaders to establish unified AI interconnectivity standards, enhancing user experience without directly impacting sales [3] - OnePlus acknowledges the high manufacturing difficulty and costs associated with small-screen phones but remains optimistic about the market's potential, actively working with suppliers to support production [3] - Analysts predict that the small-screen smartphone market may experience significant growth, potentially becoming the second growth curve following the foldable smartphone trend [3]

Core Viewpoint - OnePlus aims to establish a competitive edge in the gaming smartphone market by leveraging community engagement and high-performance technology to become an industry leader [1][5]. Group 1: Product Performance and Sales - As of May, OnePlus Ace series has sold over 15 million units, with the Ace 5 series achieving significant sales milestones shortly after launch [2]. - The OnePlus 13T flagship achieved sales of over 200 million yuan within 10 minutes of its release, indicating strong market demand [2]. - The Ace 5 series has seen an activation of over 1.6 million units within 100 days of launch, marking it as a best-selling product for the brand [2][6]. Group 2: Technological Innovations - OnePlus has partnered with MediaTek to develop a comprehensive gaming hardware solution, featuring the "Gaming Triple Chip" setup, which includes the Dimensity 9400 series chip [2][3]. - The Ace 5 Supreme Edition boasts a 35% increase in single-core performance and a 41% improvement in graphics processing capabilities compared to its predecessor [3]. - The Dimensity 9400+ chip utilizes advanced 3nm technology, resulting in a 40% reduction in power consumption while enhancing performance [3]. Group 3: Marketing and Community Engagement - OnePlus has engaged with the gaming community by partnering with esports clubs and games like "Peacekeeper Elite" and "Valorant Mobile," positioning its devices as official competition equipment [5]. - The company is actively targeting younger demographics through various offline gaming events and collaborations with popular games, enhancing brand visibility and user interaction [5][6]. - OnePlus has adopted a dual strategy of high-end flagship and mid-range performance devices to cater to different market segments, with significant sales growth in both categories [7]. Group 4: Market Position and Future Strategies - OnePlus has seen rapid growth in the market, particularly after the introduction of national subsidies, but recognizes the need for new marketing strategies as these subsidies diminish [7][8]. - The brand's focus on emotional and user value rather than just price competition is a strategic shift to maintain its market position [6][8]. - OnePlus is integrating its after-sales service with OPPO's system to enhance customer experience and support [7].

Core Insights - The article highlights the launch of 11 recommended products that enhance convenience and enjoyment in daily life, emphasizing practical features over technical specifications [3][59]. Product Highlights - **OPPO Find X8 Ultra**: Features dual periscope telephoto lenses for comprehensive zoom capabilities, a durable 2K flat screen, and a 6100mAh battery with 100W fast charging [4][6]. - **OnePlus 13T**: A compact phone with a 6.3-inch display, Snapdragon 8 Gen 2 processor, and a 6200mAh battery, offering excellent performance and durability [7][9]. - **iPhone 16s**: Incorporates AI features with the A18 chip, a new camera control button, and a titanium body, although it maintains a 60Hz refresh rate [11][12]. - **MOVA X40 Pro**: A cleaning machine with a 90°C hot water spray function, designed for efficient cleaning of tough stains [13][14]. - **TCL Q10L Pro TV**: Features a nearly borderless design and advanced picture quality with a 7000:1 contrast ratio, aimed at enhancing viewing experiences [17][18]. - **OPPO Watch X2 Mini**: A compact smartwatch with health monitoring features and a stylish design, catering to users seeking both functionality and aesthetics [19][21]. - **Insta360 X5**: A versatile camera with advanced tracking capabilities and high-quality image performance, suitable for content creators [22][26]. - **Dengshi N9**: A family-oriented electric vehicle with ample storage and advanced driving features, addressing the needs of modern families [27][30]. - **Xiaomi SU7 Ultra**: A high-performance electric vehicle with impressive acceleration and advanced safety features, targeting tech-savvy consumers [31][35]. - **Wuling Bingguo PLUS**: An affordable electric vehicle with practical features and low operating costs, appealing to budget-conscious consumers [36][38].

Core Insights - The implementation of the "mobile national subsidy" policy on January 20 significantly impacted the smartphone market, with a reported doubling of foot traffic in stores on the first day of the subsidy [1][3] - OnePlus's Ace 5 Pro emerged as a standout model, with a price drop of 400 yuan, making it the lowest-priced Snapdragon 8 Gen 2 model in the market, leading to immediate stock shortages [3][4] - The national subsidy is seen as a catalyst for consumers to opt for higher-performance products within their budget, benefiting mid-range models like the OnePlus Ace 5 series [4][5] Industry Impact - The national subsidy policy, which offers a 15% rebate on smartphones priced under 6000 yuan, has led to a 5% year-on-year increase in smartphone shipments in Q1 2025, totaling 70.9 million units [4] - Industry experts note that while the subsidy has stimulated initial demand, its marginal benefits may diminish over time, raising questions about the sustainability of growth in subsequent quarters [4][5] - OnePlus is strategically targeting the small-screen smartphone market, which has a significant demand gap, with the upcoming OnePlus 13T positioned to meet this need [5]

Core Viewpoint - The smartphone market is witnessing a rising competition for "small screen flagships," with OnePlus launching the 13T as the industry's first "small screen performance flagship" featuring a 6.32-inch display and high-end specifications [1][4]. Market Trends - The small screen smartphone market has seen a surge in activity since the second half of 2024, with multiple flagship models being released, including the vivo X200 Pro mini, Xiaomi 15, Samsung Galaxy S25, and OPPO Find X8s, all around 6.3 inches [1]. - Over 50% of consumers are actively interested in small screen models, indicating a shift in consumer demand and technological trends [2]. Technological Advancements - Recent technological advancements, such as the introduction of high-performance processors like Snapdragon 8 and Dimensity 9400, have enabled small screen smartphones to deliver strong performance despite their compact size [3]. - Innovations in battery technology, particularly silicon-carbon anode batteries, have addressed previous concerns regarding battery life in small screen devices [3]. Market Performance - The Chinese smartphone market has shown positive performance in early 2025, with a 2.5% year-on-year increase in sales, largely driven by government subsidy policies and the Spring Festival sales peak [5][6]. - The overall smartphone shipment in China reached 71.6 million units in the first quarter of 2025, reflecting a 3.3% year-on-year growth, although this growth was below IDC's expectations [6]. Challenges and Future Outlook - Despite the initial boost from subsidy policies, the effectiveness of these measures is waning, and the market is facing challenges such as rising costs and cautious consumer sentiment [7][8]. - Companies are encouraged to focus on product quality and innovation to differentiate themselves in a competitive landscape, as the subsidy will not be a core competitive advantage [7][9].

Core Insights - The smartphone market is experiencing a surge in the release of "performance phones," with brands like Honor, OnePlus, and REDMI emphasizing performance and gaming capabilities as key selling points [1][3] - The competition is intensifying, particularly around screen size, with brands taking distinct stances on whether to focus on small or large screens to attract consumers [3][7] Group 1: Product Launches and Features - Honor GT Pro, OnePlus 13T, and REDMI Turbo 4 Pro have been launched, each highlighting their performance metrics, with OnePlus 13T achieving over 3 million on AnTuTu and REDMI Turbo 4 Pro exceeding 2.4 million [1][5] - Honor GT Pro features the Snapdragon 8 Gen 2, while OnePlus 13T and REDMI Turbo 4 Pro utilize Snapdragon 8 Gen 1 and Snapdragon 8s respectively, showcasing advancements in chip technology [2][5] - The battery capacities are notable, with Honor GT Pro at 7200mAh, OnePlus 13T at 6260mAh, and REDMI Turbo 4 Pro at 7550mAh, indicating a trend towards larger batteries in performance-oriented devices [2][5] Group 2: Market Dynamics and Competition - The smartphone industry is seeing a shift towards differentiation based on screen size, with REDMI advocating for larger screens for gaming and performance, while OnePlus promotes the benefits of smaller screens for portability [3][6] - Recent data from IDC indicates a 3.3% year-on-year increase in smartphone shipments in China, with Xiaomi leading the market with a 39.9% increase in shipments, highlighting a competitive landscape [9] - The ongoing rivalry between brands like REDMI and OnePlus reflects a broader trend of aggressive marketing and product differentiation strategies in the smartphone sector [6][7]

在存量竞争的格局下，手机厂商的"破局之战"愈演愈烈。近日，中端机市场正在悄然吹响"性能竞赛"的 号角。而这一次，瞄准的是电竞赛道。 与此同时，一加在电竞手机领域的布局也在提速。4月24日，一加发布了小屏性能旗舰一加13T，针对 小屏用户与游戏玩家的交集需求，推出差异化产品。 一加中国区总裁李杰在接受南都湾财社记者等采访时表示，当前市场中兼顾小屏幕与高性能的手机产品 较为稀缺，"一加13T正是瞄准这个市场缺口，为用户提供更多选择。" 他还透露，得益于国家补贴政策的实施，公司整体销量增长明显，游戏性能手机将成为接下来重点深耕 的方向。 4月23日，荣耀发布了旗下第一款电竞手机GT Pro；4月25日，一加发布小屏性能旗舰13T，主攻游戏市 场；紧随其后，努比亚等品牌也在4月28日蓄势待发，电竞性能机近日正在手机市场上扎堆登场。 从芯片性能到散热续航，再到游戏生态与操控体验，厂商们在电竞属性上不断加码，力求在同质化严重 的市场中打造差异化卖点。业内人士指出，随着手游用户规模扩大、移动电竞持续升温，游戏手机正 从"小众发烧"走向大众消费，成为手机厂商新的竞争高地。 电竞手机扎堆发布 继AI之后，近日，多家手机厂商不约 ...

Core Viewpoint - The development of edge AI models is a significant trend, with companies focusing on enhancing product capabilities and market competitiveness in the smartphone industry [1][10]. Group 1: Company Strategy and Market Position - OnePlus has experienced a sales increase due to the inclusion of consumer electronics in national subsidy policies, but the company believes that these subsidies will not be a core competitive advantage [1][8]. - The company plans to continue investing in research and development to optimize product layout and improve market competitiveness [2]. - OnePlus 13T aims to fill a gap in the market for small-screen performance devices, targeting a large untapped market segment [3][4]. Group 2: Product Features and Innovations - The OnePlus 13T combines small screen size with enhanced gaming experiences, featuring a self-developed gaming chip and upgraded battery capacity [4][6]. - The company is also set to release two large-screen gaming flagship devices next month, indicating a diverse product strategy [7]. Group 3: Market Trends and Competition - The smartphone market is witnessing a shift towards differentiated competition, with brands like Xiaomi and Vivo also entering the small-screen flagship segment [4]. - IDC forecasts a 1.5% year-on-year growth in global smartphone shipments in Q1 2025, driven by national subsidy policies, with Chinese brands performing particularly well [8][9]. Group 4: Future Outlook and Challenges - The national subsidy policy is expected to boost smartphone consumption in the short term, but it may not create new market demand [9]. - Companies must focus on product strength and market positioning rather than relying solely on subsidies for competitive advantage [9].

Core Viewpoint - OnePlus has launched the OnePlus 13T, positioning it as the industry's first small-screen performance flagship, addressing current small-screen usage pain points while enhancing user experience in terms of performance, design, and battery life [1][2]. Group 1: Product Features - The OnePlus 13T features a 6.32-inch lightweight body, equipped with the Snapdragon 8 Gen 2 mobile platform, up to 16GB LPDDR5X RAM, and 1TB UFS 4.0 storage, enhancing gaming performance with proprietary technologies [1]. - It introduces the G1 gaming Wi-Fi chip, achieving Wi-Fi connectivity over 100 meters and across six floors, supported by 11 high-power antennas for 360-degree signal coverage [2]. - The device supports 80W Super Flash Charge with the SUPERVOOC S power management chip, achieving a discharge efficiency of 99.5% and offering various intelligent charging modes [3]. Group 2: User Experience Enhancements - The OnePlus 13T incorporates "Eye Care 2.0" features for improved eye health, including DC dimming and adaptive color temperature technologies, ensuring clarity and color accuracy even in bright outdoor conditions [3]. - The ColorOS 15 operating system, based on proprietary engines, enhances user experience with features like "free-form window" and "notification stacking," optimizing performance for small-screen devices [4]. - AI functionalities in ColorOS 15 include "AI Super Text," "AI Call Translation," and "AI Flash Notes," facilitating seamless integration across various user scenarios [5]. Group 3: Market Positioning and Strategy - OnePlus aims to redefine the small-screen smartphone market with the 13T, emphasizing its combination of compact design and high performance, appealing to users seeking portability without sacrificing capabilities [2]. - The company has committed to a five-year support plan for system updates, ensuring long-term user satisfaction and maintaining a competitive edge in the smartphone industry [5].