Core Insights - The Douyin E-commerce Qinchuan Conference held on December 11, 2025, introduced a new marketing product "Qinchuan·Chengfang," aimed at creating a comprehensive intelligent marketing system that integrates cost control, intelligent operations, and incremental acquisition [1][2]. Group 1: New Marketing Paradigm - The Qinchuan 3.0 intelligent marketing paradigm emphasizes the evolution of user consumption from "single-point behavior" to "full-link interaction," with daily short video searches reaching 110 million and a 40% increase in orders using coupons [2][3]. - The platform is transitioning from "single pulse high ground" to "long-term operational base," with over 100 million users placing orders daily, indicating a shift towards sustained engagement rather than short-term spikes [2][3]. Group 2: Business Growth Strategies - Merchants are moving from "single advertising-driven" strategies to "marketing and operations linkage," focusing on a comprehensive operational system that includes refined coupon strategies and effective short video and search integration [3][6]. - The new marketing era requires merchants to understand, meet, predict, and stimulate user needs while integrating content production and distribution dynamically [3][6]. Group 3: Qinchuan·Chengfang Features - "Qinchuan·Chengfang" offers a unified accounting capability, allowing merchants to consolidate costs across the entire marketing chain, providing a complete view of operational performance [6][7]. - The product enhances user behavior prediction accuracy through advanced AI models, improving the understanding of user preferences and content [6][7]. - It enables scientific budget allocation by allowing merchants to express and adjust all operational expenditures in a unified manner, optimizing marketing budgets for stable growth [7][9]. Group 4: Technological Advancements - The underlying technology of "Qinchuan·Chengfang" includes three capabilities: Qianxun, Qiance, and Qianyi, which drive AI service improvements and business growth [10][12]. - The Qianxun model leverages vast multimodal data to understand user behavior and preferences, while Qiance integrates budget and ROI for optimal growth solutions [10][12]. Group 5: Support Initiatives - The conference announced two major support plans: a reduction of e-commerce service fees to 0.6% and a substantial investment in exclusive subsidies to enhance conversion efficiency for merchants [13]. - Douyin E-commerce aims to continue investing in technology, resources, and policy support to help merchants seize opportunities in the intelligent marketing era [13].