本报讯(记者矫月)近日，为帮助更多品牌把握TikTok(字节跳动旗下短视频社交平台)带来的增长先机， TikTok for Business(TikTok旗下全球化数字营销平台)举办了以"品牌力量.驱动全球生意增长"为主题 的"2025SHOPNOW品牌电商出海营销峰会"，不仅分享了如何以智能营销和全球洞察，为生意增长带来 新动力，还进一步提出通过扩题材、扩人群、扩渠道、扩市场、抓节点的策略，推动生意持续攀升，助 力品牌破局全球增长。 TikTok for Business搭建了覆盖生意全周期的营销产品矩阵，支持TikTok闭环电商模式和独立站等开环 模式，助力商家撬动全球生意增量。 闭环电商广告中，GMV Max在测试新品、测试新素材、自动调节预算等环节，满足了商家更多的主动 运营需求，以及对精细化场景管理的期待。针对独立站商家的开环场景，TikTok for Business推出的 Smart+Catalog Ads自动化商品广告成为撬动开环生意的关键解法。商家做好高质量的数据回传工作，能 够长效优化转化效率，实现可观的生意增量。 跟随TikTok新开通的区域市场，在平台上"新开多国"，并在新市场的空白期 ...

在近日举办的线上活动中，火山引擎详细介绍了其企业级数据智能体Data Agent在智能营销领域的最新 进展与实践成果。经过过去半年的实际应用与优化，其智能营销Agent凭借自然语言交互能力显著降低 了技术使用门槛，并能够深度融合企业内外部数据资源，实现了从数据洞察到业务行动的完整闭环决 策，有效应对企业在增长过程中面临的效率与效果挑战。 据悉，Data Agent通过自然语言交互简化了操作流程，用户只需输入一句话即可生成详细的数据分析报 表或获取相关知识。例如，有企业应用Data Agent-智能营销Agent后，客服新员工上岗周期从一个月大 幅缩短至七天，并能够达到银牌甚至金牌客服的服务水准。在数据分析场景中，运营人员仅需以自然语 言描述需求，系统便能自动生成可视化报表及分析结论，极大提升了决策效率。此外，智能营销Agent 还优化了跨部门协作流程，以往需要一至两周甚至更长时间的活动策划环节，如今通过简单的自然语言 指令即可快速生成分析报告，加速业务落地。 在智能营销领域，Data Agent的核心数据基础构建于三大支柱：客户数据平台(VeCDP)所管理的标签属 性数据，企业内部的业务知识数据(如会议文档和 ...

Group 1 - Tianyang Technology (300872) has taken its first step towards internationalization in the Hong Kong market with its product, Magic Number Intelligence [1] - The company plans to collaborate with a financial partner to expand into Southeast Asia and the Middle East markets [1] - Tianyang Technology aims to integrate its modeling capabilities into credit and payment solutions, leveraging its customer resources to provide solutions and services in intelligent risk control and intelligent marketing for clients in the banking and financial sectors [1]

Group 1 - The core viewpoint emphasizes the accelerated integration of artificial intelligence (AI) with various industries, shifting from quantity to quality, and raising demands for efficient infrastructure and high-quality data acquisition [1][2] - The Chinese government is promoting the integration of technological innovation and industrial innovation to drive high-quality development of the real economy, highlighting the importance of applying technological achievements to foster industrial innovation [2][3] - AI is seen as a key driver for the transformation of industries and the construction of a modern industrial system in China, facilitating the shift towards intelligent and integrated development [2][3] Group 2 - The market has high expectations for AI development, which presents vast opportunities for industrial applications, necessitating policy support and data sharing across the AI industry chain [3] - Companies are increasingly focusing on intelligent marketing applications, leveraging AI to address the complexities of traditional marketing methods and improve efficiency in customer acquisition and service [4] - Financial institutions are actively building digital ecosystems to support the digital transformation of industries, integrating traditional financial services with emerging technologies to meet evolving market demands [5][6]

Core Insights - The global demand for summer products such as cooling, sun protection, and water sports has significantly increased due to ongoing high temperatures in various regions [1] - The cooling product category has seen a remarkable growth in GMV (Gross Merchandise Volume), with a year-on-year increase of 77% over the past month, making it a key driver of cross-border order growth this summer [1] - Ice cream machine sales have experienced an impressive GMV growth rate of 95% [1] Industry Trends - The application of intelligent marketing tools is providing new pathways for foreign trade enterprises to enhance customer acquisition efficiency [1] - The launch of the foreign trade marketing AI tool OKKI AiReach has helped merchants discover an average of 1,325 new potential customers per merchant and has sent nearly 335,000 marketing messages in its first month [1] Product Insights - In the cooling equipment sector, OKKI AiReach has demonstrated its potential to assist merchants in mapping out supply chains and uncovering hidden customer resources [1] - By utilizing real-time data and industry knowledge graph analysis, OKKI AiReach can proactively generate and analyze supply chain maps, accurately identify potential customers, and reveal numerous hidden clients [1]

Group 1 - The core topic of the event was the application of AI agents in marketing, focusing on how to build and implement intelligent marketing strategies for "one-person companies" [1][3] - AI agents are revolutionizing marketing by enabling automation and intelligence across the entire marketing chain, including market insights, content creation, channel distribution, user interaction, and data analysis [3][5] - The event highlighted the importance of integrating the latest AI technologies into educational curricula to cultivate forward-thinking and practical talents in response to the demand for high-tech professionals [5][6] Group 2 - Guangzhou Wei Technology Co., Ltd. is a high-tech enterprise dedicated to applying digitalization and AI large model technology to assist industries in intelligent sales and upgrades [8] - The company offers a one-stop solution for intelligent upgrades, including products like AI marketing employees and a distribution platform system [8] - The team consists of members from major tech companies such as ByteDance, Alibaba, and Baidu, focusing on digitalization and intelligence [8]

Group 1 - The core viewpoint of the news is that Qianhai Xuxin, a well-known private equity firm, has conducted research on a listed company, InSai Group, which is advancing the acquisition of 80% equity in the Zhizhe brand and raising matching funds [1] - Zhizhe brand is projected to generate revenue of 693 million in 2024, with a net profit of 57.45 million [1] - InSai Group is actively seeking excellent companies in performance marketing and e-commerce marketing to enhance its marketing business chain through mergers, investments, and joint ventures [1] - The company is continuously updating and iterating multiple intelligent agents and has appointed Liu Zhen as the chief scientist to accelerate the commercialization process [1] - The company aims to become a strategic partner of a leading domestic technology giant, providing full-chain marketing services [1] Group 2 - Qianhai Xuxin Asset Management Co., Ltd. was established in September 2015 and obtained the private securities investment fund manager qualification in December 2015 [2] - The company currently manages assets totaling 180 million RMB and has independently issued thirteen private funds [2] - The firm adheres to the principle of "risk control first" and is committed to providing clients with long-term, sustainable development, and stable return fund products [2]

Core Insights - The marketing industry is facing a collective challenge with increasing demands for ROI and effective user engagement, despite the rise of AI technologies [1][4] - The "Daijing List" aims to identify companies that effectively utilize AI to solve marketing challenges and drive business growth [2] Industry Challenges - Marketing complexity has increased significantly, leading to resource wastage and information silos, necessitating AI for enhanced insights and execution [4] - There is a gap in the deployment of AI tools, with few solutions effectively integrating across the entire marketing chain [4] - Companies struggle with high content costs, rapid update requirements, and difficulties in customer retention and loyalty [3] Need for Benchmarking - The industry requires reference cases and credible vendors to assist companies in making informed decisions during the selection process [5] - The evaluation will focus on companies that provide AI-driven marketing technology services across six key areas, ensuring they have verifiable client success stories [6] Participation Criteria - Companies involved in AI and marketing technology services must cover at least one of the six specified scenarios and have two or more verifiable paid client cases [6][8] Evaluation Process - A comprehensive assessment will determine the top 10 "AI + Marketing Strongest Companies," with the list to be published by the end of September 2025 [9] Benefits of Participation - Companies will be evaluated on their technical capabilities, implementation success, commercial value, and service quality [10]

Core Insights - The MarTech HK Summit 2025 showcased advancements in marketing technology, with a focus on AI-driven solutions for enhancing customer interaction and engagement [1] - Aurora Mobile presented two key solutions: GPTBots, an enterprise-level AI platform, and EngageLab, a multi-channel interaction platform, aimed at creating a complete growth loop for businesses [2][8] Group 1: AI Solutions - GPTBots enables businesses to build custom AI assistants without coding, covering high-value scenarios such as intelligent customer service and process automation, driving a revolution in business efficiency [2] - EngageLab integrates over 20 communication channels, including email, SMS, and social media, to achieve precise automated marketing through user behavior analysis, enhancing conversion and retention rates [3] Group 2: Industry Applications - In the education sector, a top university expressed interest in using GPTBots to create a chatbot for admissions and assist applicants, aiming to improve efficiency and provide personalized support to global applicants [6] - In the aviation industry, a company's tech department focused on GPTBots for omnichannel customer engagement and internal efficiency, highlighting the platform's flexibility in enhancing customer service and operational efficiency [7] Group 3: Future Outlook - Aurora Mobile's presentation at the summit demonstrated the potential of AI and multi-channel solutions to empower enterprises in finance, aviation, and education, marking the beginning of collaborative innovation with clients [8]

Group 1 - The core mission of the company is to maximize the e-commerce value for brands, providing a comprehensive and customized service system that includes e-commerce strategy planning, brand visual design, content marketing, live streaming operations, data analysis, and supply chain optimization [2][7] - The company emphasizes content marketing, utilizing various creative formats such as short videos, images, and live streams, combined with big data to accurately target user needs and enhance brand appeal [4] - Advanced data analysis systems are employed to monitor market dynamics and consumer behavior, providing decision-making support for product selection, pricing strategies, and advertising investments, resulting in significant sales increases for clients [5] Group 2 - The company integrates online and offline traffic through multi-channel operations, collaborating with top influencers and KOLs to enhance brand visibility and sales through live streaming and community marketing [6] - The core team consists of members with over five years of experience in the e-commerce industry, ensuring a keen awareness of market trends through regular participation in industry conferences and training [7] - The company is focusing on the development of intelligent marketing tools and international e-commerce service networks, aiming to drive brand growth through a combination of technology and creativity [8] Group 3 - The company positions itself not only as an executor in the e-commerce service field but also as a strategic partner for brand growth, leveraging professional capabilities, innovative thinking, and a pragmatic approach to unlock new business possibilities in the digital era [9]