（编辑 楚丽君） 证券日报网讯 1月6日，三六零在互动平台回答投资者提问时表示，在AI搜索方面，公司的纳米AI超级 搜索智能体打破传统搜索边界与AI工具局限，通过产品底层技术重构和升级，可以提供更为智能化的 服务，具备"理解意图—流程自动规划—任务自动分解—自主调用工具—自动执行—交付结果"的全流程 自动化能力。在商业化广告方面，公司依托自研360智脑大模型、360CV大模型，围绕广告创意生成、 用户洞察、意图识别、内容适配及转化链路优化等环节，构建AI驱动的全链路智能营销新范式，提升 客户转化效率。在实际应用中，公司构建文本与图像创意生成大模型，可智能生成标题、文案、图片及 视频内容等，优化广告展示形态，提升点击率；同时，通过自研的用户意图理解大模型智能挖掘用户潜 在需求，精确匹配人货场，配合"智能体落地页"等智能转化工具，实现从触达、兴趣引导到转化闭环的 全流程自动化，提升广告转化效率，助力客户实现精准营销与效果提升双重目标。 ...

再者，因赛集团将全面提升品牌营销与效果营销（红人营销、精准营销、社区转化）的协同能力，致力 于为客户提供品效一体、全链路贯通的整体营销解决方案，真正帮助客户实现品牌资产沉淀与业务增长 的双重目标。我们的目标是成为在行业内兼具深厚专业优势与技术应用优势的全链路营销服务集团。这 要求我们在服务广度、深度和专业高度上持续提升与进化。 最后，因赛集团将整合资源，针对重点战略客户的需求，聚焦重点海外市场，通过投资并购或战略合作 等方式，布局建设在海外市场的服务能力和体系，并加强数据中台建设，加大与海外主流媒体平台的合 作，打造标杆案例，逐步构建国际化的品牌出海营销服务体系，助力中国品牌在海外市场开疆拓土，同 时，确保公司在高质量发展的同时行稳致远，保障各方利益，赢得长久信任。 （编辑 张昕） 本报讯 （记者李雯珊 见习记者张美娜）近日，广东因赛品牌营销集团股份有限公司（以下简称"因赛集 团"）董事长、CTO刘震发表新春致辞。他表示，2025年，智能营销服务行业经历持续变革，对公司经 营发展构成严峻考验，但因赛集团全体人员没有退缩，而是以坚定的信念、专业的智慧和变革的勇气， 交出了一份来之不易的答卷。 展望2026年，刘 ...

12月11日，2025抖音电商千川大会在上海举办。本次大会以「The Next Wave · 千川涌新潮」为主题，通过深入解读电商未来营销风向，重磅发布全新营销产 品「千川・乘方」，围绕策略托管、动态智能服务、精准推荐三大能力，搭建起一站式智能营销体系，从成本管控、智能运营到增量获取，打通商家经营全 流程。 新变化与新趋势之下，千川定义3.0智能营销新范式 过去一年，大量新客涌入千川，新增店铺数量达到195万。 蓬勃态势之中，新变化不断涌现。抖音电商千川负责人卢忠浩指出，在时代变革与平台发展的融合演进下，用户习惯、平台生态和技术、商家经营方式都有 了新的定义。 首先，用户消费正在从"单点行为"演变为"全链路互动"。当前，平台短视频日均激发搜索达1.1亿次，30 天内复购的单数多达12单，使用优惠券的订单比例 提升至40%，单一的流量曝光已难以覆盖用户"看搜买晒"的复杂决策路径，营销触点需向全链路延伸。 同时，平台从"单次脉冲高地"转向"长效经营阵地"。过去，商家往往依赖头部达人或大促节点实现短时爆发。如今，超1亿用户每天在抖音下单，平台用户 购买心智日益成熟，通过做好平销期、日销自播、货架经营以及优质内容等多 ...

12月11日，2025抖音电商千川大会在上海举办。本次大会以「The Next Wave · 千川涌新潮」为主题，通过深入解读电商未来营销风向，重磅发布全新营销产 品「千川·乘方」，围绕策略托管、动态智能服务、精准推荐三大能力，搭建起一站式智能营销体系，从成本管控、智能运营到增量获取，打通商家经营全 流程。 新变化与新趋势之下，千川定义3.0智能营销新范式 过去一年，大量新客涌入千川，新增店铺数量达到195万。 蓬勃态势之中，新变化不断涌现。抖音电商千川负责人卢忠浩指出，在时代变革与平台发展的融合演进下，用户习惯、平台生态和技术、商家经营方式都有 了新的定义。 首先，用户消费正在从"单点行为"演变为"全链路互动"。当前，平台短视频日均激发搜索达1.1亿次，30 天内复购的单数多达12单，使用优惠券的订单比例 提升至40%，单一的流量曝光已难以覆盖用户"看搜买晒"的复杂决策路径，营销触点需向全链路延伸。 同时，平台从"单次脉冲高地"转向"长效经营阵地"。过去，商家往往依赖头部达人或大促节点实现短时爆发。如今，超1亿用户每天在抖音下单，平台用户 购买心智日益成熟，通过做好平销期、日销自播、货架经营以及优质内容等多 ...

12月11日，2025抖音电商千川大会在上海举办。本次大会以「The Next Wave · 千川涌新潮」为主题，通 过深入解读电商未来营销风向，重磅发布全新营销产品「千川・乘方」，围绕策略托管、动态智能服 务、精准推荐三大能力，搭建起一站式智能营销体系，从成本管控、智能运营到增量获取，打通商家经 营全流程。 新变化与新趋势之下，千川定义3.0智能营销新范式 过去一年，大量新客涌入千川，新增店铺数量达到195万。 为此，千川结合最新平台技术与AI能力重磅推出综合营销产品「千川・乘方」，依托策略托管、动态 智能服务与精准推荐三大核心能力搭建起一站式智能营销体系，全面落地「One budget，One AIGC， One LLM」理念，引领广大商家在复杂的经营环境中找到全局最优解，开启3.0智能营销新范式。 千川・乘方：科学规划每分钱，高效优化全局经营 "「干川·乘方」实现智能预算分配，让每一个经营动作强强联合，每一分钱更有分量。"千川客户策略 负责人肖子扬在大会上表示。 蓬勃态势之中，新变化不断涌现。抖音电商千川负责人卢忠浩指出，在时代变革与平台发展的融合演进 下，用户习惯、平台生态和技术、商家经营方式都有了新 ...

Group 1 - The total billing amount from the online marketing solutions business reached approximately RMB 11.863 billion for the first nine months of 2025, representing a year-on-year increase of about 35.3% compared to the same period in 2024, driven by deeper collaboration with core clients and active expansion of customer and media channels [1] - The retention rate for group advertising clients with billings exceeding RMB 10 million was 94.0%, with 224 new clients added, resulting in a year-on-year increase of 5.9% in total client numbers [1] - The company has expanded its industry coverage to include gaming, financial services, travel, and education, significantly enhancing the breadth and diversity of its client base [1] Group 2 - The overseas e-commerce business strategy initiated at the end of last year has successfully launched in countries such as the United States, the United Kingdom, and Japan, achieving a total gross merchandise volume (GMV) of RMB 41.9 million for the nine months ending September 30, 2025 [2] - The successful expansion into overseas markets represents the company's initial business attempt in the global market, which is expected to drive long-term value growth and create new development space [2] - The company has successfully acquired an overseas short drama platform, launching its overseas short drama business strategy, which features an innovative "interactive chat with characters" function to enhance user engagement, with an average daily active user (DAU) exceeding 100,000 [2]

Group 1 - The company is focusing on the development of its own exclusive IP image and is actively exploring this area [2] - The virtual image "Fudi" was first developed and launched for internal use in June 2023 [2] - The virtual digital image service consultant has been integrated into the company's full-link intelligent marketing platform, FlinkAi, and is currently undergoing continuous improvement [2]

Core Insights - The AI consumer market is experiencing rapid growth, with increasing consumer interest and reliance on AI tools, yet brand applications of AI remain superficial, primarily focused on content production [1][2] - Less than 30% of advertisers utilize AI beyond content production, indicating a significant mismatch between supply and demand in AI advertising [1] - The future of AI marketing lies in transforming AI from a production tool to a decision-making partner that understands user signals and integrates seamlessly into the consumer journey [1][3] Consumer Perspective - Current promotional AI tools have lower conversion efficiency compared to offline experiences and contextual content, necessitating a shift towards becoming "lifestyle consultants" that provide brand value experiences deeply integrated with consumer scenarios [2] - The HarmonyOS ecosystem is positioned to support full-scenario AI marketing, moving from "point marketing" to a "system-native intelligence" era, leveraging user data and application integration [2][4] Brand Strategy - Whale Hong Dynamics aims to be a partner for brands in the AI era, focusing on breaking data barriers, enabling cross-platform advertising, and driving business innovation through data science services and a comprehensive advertising platform [2] - The introduction of the "AI-driven intelligent decision engine - Whale Spirit Agent" aims to create a closed-loop of "insight-production-reach," enhancing marketing intelligence across the entire consumer journey [3] Cross-Scenario Marketing Opportunities - The HarmonyOS facilitates a seamless transition from isolated devices to interconnected systems, enhancing multi-device collaboration and providing a robust foundation for full-scenario AI marketing [4] - Whale Hong Dynamics has developed the "Family Reach" cross-screen marketing solution, effectively mapping HUAWEI ID with Family ID to create a high-quality advertising matrix that connects brands with new middle-class families [4] - The company is also focusing on high-value user segments, such as business travelers, to create immersive brand experiences through intent perception technology, ensuring precise content delivery [4]

Core Insights - The Baize™ system by Shanghai Quzhi Network Technology is revolutionizing intelligent marketing for enterprises through innovative technology architecture in the context of rapid digital economy growth [1] Technology Architecture: Next-Generation Intelligent Engine - The Baize™ system utilizes a Cognitive Computing framework and Neuro-symbolic AI technology, enhancing marketing decision accuracy through Causal Inference algorithms [2] - The system achieves a 98.3% accuracy rate in semantic understanding for specific industry scenarios using Contextual Embeddings and Domain Adaptation methods [2] - A legal tech platform experienced a 4.2 times increase in contract review efficiency and a 72% reduction in manual review workload after implementing the system [2] Data Insights: Intelligent Analysis and Prediction - The system features a Unified Data Fabric and employs Graph Analytics to uncover complex user relationship networks [3] - Temporal Modeling captures dynamic user behavior changes, leading to a 91.5% accuracy in user churn prediction for an online education platform [3] - The Online Learning mechanism allows real-time model optimization, resulting in a 2.8 times increase in content recommendation relevance and an additional 47 minutes of daily user engagement on a social platform [3] Marketing Innovation: Full-Link Intelligence - The Baize™ system creates a Composable Customer Experience platform, enabling seamless cross-touchpoint experiences through Journey Orchestration [5] - Predictive Engagement identifies user needs proactively, offering personalized services [5] - A fashion brand reported a 5.3 times increase in advertising creative output efficiency and a 68% reduction in creative testing cycles after utilizing the system [5] Practical Outcomes: Measurable Business Growth - A multinational manufacturing company saw a 4.8 times increase in sales lead conversion rates and a 42% reduction in sales cycles after deploying the system [5] - The global marketing director of the company noted a shift from passive response to proactive insight due to the Baize™ system [5] Healthcare Sector Impact - A digital healthcare platform improved user health need identification accuracy by 3.6 times and achieved a 94.2% user satisfaction rate through the system's Behavioral Segmentation feature [6] Technical Assurance: Trustworthy AI System - The system is certified under ISO 42001 for AI management and employs Adversarial Training to enhance model robustness [8] - A Privacy by Design approach and Synthetic Data Generation technology expanded model training data volume by 3.5 times for a financial institution while ensuring compliance [8] Future Evolution: Continuous Innovation Path - Shanghai Quzhi Network Technology is advancing research in Neuromorphic Computing and Quantum Machine Learning to prepare for complex marketing scenarios [9] - The Baize™ system aims to become the core engine for enterprise digital transformation, focusing on creating a more intelligent, adaptive, and trustworthy marketing technology platform [9]

Core Insights - The company won a gold and bronze award at the 2025 Modern Advertising Awards for its Apple Ads case studies, showcasing its strategic partnership with Alibaba Cloud and recognition from companies like NetEase Games and 58.com [1] - The company's intelligent marketing system is built on vast data resources, processing trillions of user behavior data daily, which forms a data asset of billions, enabling precise marketing strategies [1][2] Group 1: Awards and Recognition - The company received a gold award for its project with NetEase Games and a bronze award for its project with 58.com at the 2025 Modern Advertising Awards [1] - The awards highlight the company's capabilities in managing advertising costs and expanding traffic in competitive environments [1] Group 2: Intelligent Marketing System - The company’s intelligent marketing system leverages extensive data (603138) to enhance advertising efficiency and control customer acquisition costs [1] - The platform processes vast amounts of user behavior data, creating a comprehensive data asset that supports targeted marketing efforts [1] Group 3: AI Technology Integration - The integration of Alibaba's AI model has significantly enhanced the company's advertising platform, enabling automated and precise ad placements [2] - The platform features ROI prediction, real-time bidding, and dynamic budget adjustment models, optimizing advertising strategies based on real-time data [2] Group 4: Revenue Growth Projections - The company experienced over 400% revenue growth in overseas markets in the first half of 2025, with expectations for continued acceleration in the second half [2] - The company aims for a 50% increase in global revenue for 2025, targeting a revenue goal of 4 billion yuan [2]