Core Insights - The global tourism market is recovering, leading to an increase in outbound travel among Chinese cardholders during the 2025 May Day holiday [1][6] - Visa's "Tap to Pay" payment method is gaining popularity, with transaction amounts increasing by over 10% compared to the previous year [2][9] - There is a notable shift towards experiential travel, with dining expenditures rising significantly during the holiday [9] Group 1: Outbound Travel Trends - The number of outbound trips by Chinese residents reached 5.778 million during the 2025 May Day holiday, a 21.2% increase year-on-year [6] - The top five travel destinations for Chinese cardholders were the United States, Japan, Australia, the United Kingdom, and Hong Kong, with Hong Kong entering the top five for the first time [6][10] - Emerging destinations like Egypt and Brazil saw transaction amounts increase by over 50%, while Georgia experienced a transaction growth of over 100% due to its appealing offerings [8] Group 2: Payment Method Evolution - "Tap to Pay" is becoming a mainstream payment method, enhancing the consumer experience with its efficiency and security [2][4] - Visa has implemented "Tap to Pay" in over 800 cities globally, improving public transportation experiences for travelers [4] - The demand for efficient payment methods is particularly strong in high-frequency spending areas such as dining and transportation [2] Group 3: Consumer Preferences - There is a growing emphasis on experiential consumption among Chinese tourists, with dining transactions increasing during the holiday [9] - Different destinations reflect varying consumer preferences, with luxury goods purchases being prominent in the U.S. and Europe, while Japan remains a shopping hotspot [10] - Visa provides a range of travel benefits to cardholders, enhancing the overall travel experience [10]