中码院副院长、统一标识代码注册管理中心执行主任王楠围绕MA国际标识体系及中国轻工行业产品数 字代码注册管理平台作主题分享。他介绍，MA标识体系将为轻工产品提供统一、安全、国际兼容的编 码基础，支持数字护照的落地实施。轻工业各细分行业中心、协会组织及相关产业支撑机构，是推动 MA标识体系与行业深度融合、实现数据互联互通的重要力量。MA标识将全面赋能轻工业生产、流 通、回收等各产业环节链路，构建开放、协同、可持续的数字化发展生态，加速轻工行业整体数字化进 程。 中国轻工业信息中心处长李双双就中轻联团体标准《轻工产品数字护照技术要求》的编制背景、现状、 意义及框架进行了专题介绍。她介绍，该标准旨在为轻工产品赋予"数字身份证"，实现全生命周期数据 贯通，为行业智慧化转型奠定基础，预计2027年初发布实施。 会议举行"中国轻工行业产品数字代码注册管理平台"上线仪式，标志着轻工产品数字身份管理进入标准 化、平台化新阶段。 在轻工企业案例分享环节，内蒙古沙漠之花生态产业科技有限公司代表介绍基于MA标识的一物一码追 溯系统，实现从原料到消费的全流程可信追溯。家电行业代表则分享MA标识在供应链协同、生产管 理、质量控制等方面的 ...

Core Viewpoint - The rapid development of cross-border e-commerce has heightened consumer concerns regarding the source and authenticity of products, making quality and safety assurance a shared priority for both the industry and consumers. The "one product, one code" traceability system is emerging as a crucial technological solution in this domain [1]. Group 1: System Overview - The "one product, one code" traceability system assigns a high-standard digital identity to each product, recording its entire lifecycle from production to sale. This system can utilize QR codes, barcodes, or RFID tags, allowing consumers to access comprehensive traceability information by scanning the code [1]. Group 2: Specific Applications in Cross-Border Products - **Production Traceability**: The system records key information such as raw material sources, production dates, and batch numbers during the production phase. For instance, imported milk powder tracks the source farm and processing facility, while cosmetics document ingredient procurement locations and production environment data [2]. - **Logistics Monitoring**: The system captures data on customs clearance times, transportation routes, and storage conditions throughout the complex logistics process. For temperature-sensitive products like chocolate and wine, it records temperature control data to ensure product quality [3]. - **Customs Inspection Records**: The system automatically associates products with inspection and quarantine information, including customs sampling results and quality inspection reports, while ensuring data privacy through encryption [4]. - **Sales Verification**: Consumers can verify product authenticity and view the complete cross-border transaction record by scanning the code at the point of sale. The system also detects repeated scanning to prevent counterfeiting [5]. Group 3: Technical Implementation - **Coding Standards**: The system employs internationally recognized coding standards to ensure each code meets global quality benchmarks, incorporating essential information such as enterprise identification, product category, and production batch [6]. - **Data Collection Technology**: The system integrates IoT devices to automatically gather data across production and logistics stages, such as using smart shelves in storage to monitor product conditions in real-time [6]. - **Data Storage Solutions**: Key data is stored using blockchain technology to ensure immutability, alongside a distributed storage architecture for efficient handling of large volumes of data [10]. - **Query Interface Development**: Multiple query methods are provided, including mobile scanning and website input, with results displaying the product's entire lifecycle information [10]. Group 4: Industry Value - **Enhanced Consumer Trust**: Complete traceability information increases consumer confidence, as evidenced by a 30% reduction in return rates for products integrated with the traceability system on a cross-border e-commerce platform [11]. - **Supply Chain Optimization**: Companies can analyze data from the system to identify logistics bottlenecks and inventory anomalies, improving operational efficiency. It is estimated that businesses using the traceability system can reduce logistics losses by approximately 15% [12]. - **Strengthened Quality Control**: In the event of quality issues, the system allows for rapid identification of problem areas and precise recall of affected product batches. For example, a dairy company was able to locate and recall a problematic batch within 2 hours using the system [14]. - **Expanded Value-Added Services**: Companies can leverage traceability data to offer personalized services, such as wine merchants recommending products based on consumer query history [14]. Group 5: Implementation Considerations - **Cost Control**: It is essential to select traceability solutions based on product value, opting for higher-cost technologies like RFID for premium products while using more cost-effective QR codes for standard items [15]. - **Data Privacy Protection**: A balance must be struck between transparency and commercial confidentiality, necessitating the anonymization of sensitive data and compliance with data protection regulations in various countries [15]. - **System Compatibility**: Ensuring seamless integration with existing ERP and WMS systems is crucial to avoid information silos, with a modular design recommended for future scalability [15]. - **Consumer Education**: Providing clear operational guidance can help consumers develop the habit of scanning codes for verification, with prominent prompts on product packaging [16]. Group 6: Future Development Trends - As technology advances, the traceability system is expected to incorporate innovative applications, such as AR technology for enhanced information display and big data analytics for predicting popular product delivery routes, further increasing transparency in cross-border products [19]. Conclusion - The "one product, one code" traceability system establishes a digital "identity card" for cross-border products, enhancing transparency and trust for consumers while serving as a tool for improved management efficiency for businesses. The widespread adoption of this system is anticipated to lead the cross-border e-commerce industry towards greater standardization [21].