Core Viewpoint - The Capital Airport Commercial Company is actively addressing challenges such as consumer downgrade, rapid market changes, and declining traditional advantages by enhancing airport commercial experiences with cultural and practical features [1] Group 1: Resource Planning and Market Trends - The company is optimizing its resource planning by understanding changes in passenger demographics, consumption trends, and demands, focusing on the rise of domestic brands and technology integration [3] - Participation in the "2025 15th Airport Commercial and Retail Development Conference" has allowed the company to learn from successful practices in commercial innovation and passenger experience upgrades from advanced foreign airports [3] Group 2: Brand Development - The company has successfully partnered with leading domestic technology brands such as Huawei and DJI, as well as cultural brands like Beijing Gifts and Yaxiaoqi, enhancing the richness and uniqueness of the airport's commercial offerings [5] - Efforts to expand brand collaboration include market research, building a brand resource database, and strengthening industry association exchanges to create a diverse brand portfolio catering to various passenger needs [5] Group 3: Service and Operational Efficiency - The company emphasizes service quality and win-win cooperation, introducing a "one-stop service" guide for merchants to improve entry efficiency and a 21-day support program with over 100 initiatives to assist merchants during initial operations [7] - Ongoing initiatives include researching merchant pain points, creating cross-industry collaboration platforms, and launching themed marketing activities to foster a healthy development ecosystem [7] Group 4: Future Strategy - The company plans to maintain strategic focus amidst market changes, embracing innovation and challenges while enhancing market cooperation and operational efficiency [7]