Core Insights - The opening of the Fangke Home Decoration City Outside Cheng Store marks the launch of the third large experience store in Beijing, enhancing the company's strategic layout for multi-point coverage in the city [1][4] - The new store aims to create a "one-hour home decoration service circle," allowing consumers to reach the experience center within approximately one hour, ensuring efficient and transparent service [1][2] Group 1: Strategic Expansion - Fangke has established a triangular service network with the new Cheng Store, Ten Mile River Store, and Olympic Center Store, covering key residential areas in Beijing [2] - The Cheng Store serves as a community touchpoint, providing local consumers with access to high-standard product displays and services without needing to travel far [2][3] Group 2: Customer-Centric Approach - The store features a collaboration with over 150 building material brands, offering a one-stop solution for home decoration needs [6] - The layout includes various functional areas such as a craftsmanship zone, real-life sample rooms, material selection area, and negotiation space, enhancing the shopping experience [6][7] Group 3: Innovative Service Model - Fangke continues to innovate with its "transparent home decoration" model and digital service capabilities, leading the industry despite challenging market conditions [8] - The company has introduced a "worry-free decoration guarantee system" and a personalized project selection manual, establishing a new positioning as "decoration experts with one-stop service" [11] Group 4: Future Outlook - The Cheng Store symbolizes a new phase in Fangke's strategic layout and service philosophy, with plans for a denser network, more precise products, and transparent processes to enhance the home decoration industry in Beijing [11]