七彩旅居贷
Search documents
来云南,不能只“躺平”!
Jin Rong Shi Bao· 2025-11-17 13:02
Core Insights - Yunnan is positioned as a premier destination for outdoor activities due to its unique natural resources and favorable climate, making it a leader in outdoor tourism in China [1][2] Financial Support for Outdoor Activities - The People's Bank of China in Yunnan is encouraging financial institutions to increase resource investment in outdoor sports, with significant funding directed towards enhancing the infrastructure for hiking and tourism [2] - Agricultural Development Bank of China has secured a differentiated loan approval policy, providing 300 million yuan for the improvement of hiking routes in Yunnan, with 69 million yuan already disbursed [2] - Financial institutions in the region have collectively issued 270 million yuan in loans for the safety and operational development of the Tiger Leaping Gorge scenic area [2] Development of Outdoor Sports Infrastructure - The Nujiang Grand Canyon, recognized as one of the world's three major canyons, is attracting international outdoor sports events, supported by 560 million yuan in local government bonds for infrastructure development [3] - Financial services are being expanded in remote areas, with 150 financial service stations established along the new Yunnan-Tibet route to facilitate outdoor enthusiasts [3] - In Xishuangbanna, financial products like "Rainforest Cultural Tourism Loan" have been introduced, with over 116 million yuan allocated to support outdoor project development [3] Growth of Running Events - Road running events are emerging as a significant growth area for the outdoor economy, with the Kunming Marathon upgraded to a World Athletics Gold Label event [4] - Financial institutions have provided 6.315 billion yuan in credit to enhance tourism infrastructure and services related to running events [4] - Innovative financial products are being developed to support local agricultural initiatives linked to running events, such as the "Huinong e-loan" for rapeseed farmers [4] Conclusion - Yunnan's outdoor economy is being significantly bolstered by financial support and infrastructure development, creating a vibrant environment for both tourism and local economic growth [5]