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光大理财slogan焕新,开启品牌建设新篇章
Huan Qiu Wang· 2025-06-10 06:25
Core Viewpoint - The company has launched a new brand slogan "Everbright Sunshine Wealth Management, Understand Wealth Management, Understand You" as part of its brand upgrade to enter the 3.0 era, responding to the evolving needs of investors in a low-interest-rate environment and the challenges in the asset management industry [1][4]. Group 1: Brand and Product Development - Everbright Wealth Management, as a pioneer in RMB wealth management, has evolved its product offerings since 2004, introducing the "Seven Colors Sunshine Net Worth Product System" which categorizes products into various asset classes [3]. - The product system has been upgraded to version 4.0, enhancing asset attributes, investment ratios, and risk level classifications [3]. - The company has issued over 48 trillion yuan in wealth management products and generated over 500 billion yuan in returns for investors from 2004 to the end of 2024 [3]. Group 2: Technological Advancements - The company has developed a high-performance computing platform and an interactive data analysis platform to support its investment strategies, including a "Fixed Income Investment Knowledge Graph" for comprehensive asset views and performance analysis [4]. - This technological infrastructure aims to provide intelligent support for product offerings and enhance the overall investment experience for clients [4]. Group 3: Strategic Goals and Mission - The new brand slogan reflects the company's mission to create sustainable value returns for investors and to serve national strategies with professional capabilities [4]. - The company aims to become a trusted wealth manager for clients, a strategic partner for distribution banks, and a prominent brand within the Everbright system, focusing on understanding client needs [4].