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光大理财slogan焕新,开启品牌建设新篇章
Huan Qiu Wang· 2025-06-10 06:25
在技术支撑层面,光大理财基于自主构建的高性能算力平台化服务能力和交互式数据分析平台,构建并投 产"固定收益投资知识图谱",实现了资产全景视图展示、组合业绩分析、信用债定价建模等大类服务的落 地,绘制低延时更新、全局覆盖的数量化固定收益投资版图,为产品提供数智化支撑。 光大理财全新品牌slogan——"光大阳光理财 懂理财 更懂你",不仅融入了光大理财的企业使命,即"为投 资者创造可持续价值回报,以专业的力量服务国家战略",更体现了其专业追求,坚持以客户为中心,力 争实现增加投资者财产性收入和满足实体经济合意资金需求。 【环球网财经综合报道】6月6日,光大理财正式发布全新品牌slogan——"光大阳光理财 懂理财 更懂你", 品牌焕新升级,由此迈入3.0时代。当前,低利率环境叠加资管行业净值化转型推进,投资者差异化理财需 求日益凸显,渠道服务模式也面临升级挑战。在此背景下,光大集团与光大银行开启战略升级进程,光大 理财积极响应,聚焦业务价值挖掘,着力深化客户链接,并以此为契机推出全新品牌理念。 据了解,作为人民币理财的开创者,中国光大银行于2004年推出了阳光理财A计划、B计划。2019年光大理 财成立后,继承 ...
致敬奋斗者——成都财富天地携手茅台王子酒(酱香经典)开启新品推介盛宴
Zhong Guo Shi Pin Wang· 2025-05-27 06:08
当千年蜀地的醇厚酒香邂逅茅台酱香的匠心传承,一场关于品质与文化的盛宴在蓉城热烈上演。 2025年5月26日,成都财富天地与贵州茅台酱香酒营销有限公司联合举办的"致敬奋斗者·茅台王子酒(酱香经 典)系列品鉴会"在成都盛大启幕。 来自行业的精英领袖、经销商代表及媒体代表等百余位嘉宾齐聚一堂,共同见证茅台王子酒(酱香经典)的焕 新升级,品味经典酱香的现代演绎。 经典焕新:以匠心致敬奋斗者 作为茅台酱香酒系列的核心产品,茅台王子酒(酱香经典)自1999年问世以来,始终以"致敬奋斗者"为品牌内 核,陪伴无数消费者书写人生华章。 此次茅台王子酒(酱香经典)焕新上市,不仅传承了茅台酱香的经典工艺,更在品质与体验上全面升级——酒 体醇厚细腻,层次丰富,完美诠释了"酱香突出、优雅细腻"的茅台基因。 色彩美学:主色调采用"雅酱色",搭配古铜金与鎏金装饰,整体风格典雅大气,彰显东方美学韵味。 文化传承:外盒主题字以原创手绘如意形边框做底,寓意吉祥如意;盒身底纹以云气纹呈现,象征着美好与如 意;背标外框则原创手绘五鹤图,与瓶盖设计相呼应共同传递着长寿、健康、幸福和安康的美好寓意。传递"酱香 飘香万家,经典永续传承"的理念。 无论是宴 ...
周黑鸭三十而立再出发 品牌焕新升级锚定全球化赛道
Core Insights - The article highlights the 30th anniversary of Zhou Hei Ya, showcasing its journey from a small shop to a national brand and the launch of its global brand renewal strategy [2][3][4] Company Development - Zhou Hei Ya was founded in 1995 by Zhou Fuyou in Wuhan, starting with a small shop and introducing a unique "sweet and spicy" flavor that disrupted traditional practices [2] - The brand transitioned to a more formalized business model in 2004 by opening its first commercial store, marking the beginning of its branding process [2] - By 2024, Zhou Hei Ya plans to have over 3,000 stores across more than 300 cities in China [2] Quality Control and Supply Chain - The company adheres to GMP standards to ensure product quality and has significantly upgraded its supply chain, leading to the development of industry benchmarks among its partners [3] - Zhou Hei Ya's innovative processing techniques, such as a highly automated processing line, achieve a 99.9% impurity removal rate [3] Brand Strategy and Innovation - The brand is implementing a dual strategy of "classic + innovation," maintaining its signature flavors while introducing new product lines and visual branding elements [3] - Zhou Hei Ya's new branding includes a recognizable IP character "Xiao Zhou Zhou" and modern packaging designs that enhance consumer engagement [3] Future Vision - The company aims to build a "steel team" focused on quality improvement and to deepen the cultural interpretation of "Chinese Zhou Hei Ya" while expanding into global markets [4] - Zhou Hei Ya plans to create a strategic ecosystem with international partners, emphasizing continuous improvement and market penetration beyond snacks into dining experiences [4]