Core Viewpoint - The company has launched a new brand slogan "Everbright Sunshine Wealth Management, Understand Wealth Management, Understand You" as part of its brand upgrade to enter the 3.0 era, responding to the evolving needs of investors in a low-interest-rate environment and the challenges in the asset management industry [1][4]. Group 1: Brand and Product Development - Everbright Wealth Management, as a pioneer in RMB wealth management, has evolved its product offerings since 2004, introducing the "Seven Colors Sunshine Net Worth Product System" which categorizes products into various asset classes [3]. - The product system has been upgraded to version 4.0, enhancing asset attributes, investment ratios, and risk level classifications [3]. - The company has issued over 48 trillion yuan in wealth management products and generated over 500 billion yuan in returns for investors from 2004 to the end of 2024 [3]. Group 2: Technological Advancements - The company has developed a high-performance computing platform and an interactive data analysis platform to support its investment strategies, including a "Fixed Income Investment Knowledge Graph" for comprehensive asset views and performance analysis [4]. - This technological infrastructure aims to provide intelligent support for product offerings and enhance the overall investment experience for clients [4]. Group 3: Strategic Goals and Mission - The new brand slogan reflects the company's mission to create sustainable value returns for investors and to serve national strategies with professional capabilities [4]. - The company aims to become a trusted wealth manager for clients, a strategic partner for distribution banks, and a prominent brand within the Everbright system, focusing on understanding client needs [4].

Core Viewpoint - The event in Chengdu showcased the upgraded Maotai Prince Wine (Sauce Aroma Classic), emphasizing quality and cultural heritage while celebrating the spirit of perseverance [3][25]. Group 1: Product Launch and Features - The Maotai Prince Wine (Sauce Aroma Classic) was relaunched on May 26, 2025, at a tasting event attended by industry leaders and media representatives [3]. - Since its inception in 1999, the product has been centered around the brand ethos of "Honoring the Strivers," appealing to consumers' life journeys [7]. - The new version retains the classic brewing techniques while enhancing quality and experience, featuring a rich and delicate flavor profile [9][15]. - The bottle design is inspired by "sesame shells," symbolizing growth and prosperity, with a refined texture that reflects an elegant demeanor [9]. Group 2: Aesthetic and Cultural Elements - The color scheme includes "Elegant Sauce Color" complemented by bronze and gold accents, showcasing Eastern aesthetic charm [11]. - The packaging incorporates original hand-drawn motifs symbolizing good fortune and longevity, reinforcing the message of "Sauce Aroma Spreading to Every Home" [11][22]. Group 3: Market Strategy and Future Outlook - The company aims to establish Maotai Prince as a significant product within the Maotai Sauce Aroma portfolio, targeting a market value of 10 billion in the next two years [18]. - The collaboration with Chengdu Wealth World focuses on integrating supply chain capabilities to enhance brand culture and user engagement [20]. - The Maotai Prince Wine (Sauce Aroma Classic) won the "Qingzhao Award" in March 2025, highlighting its quality and innovation in the industry [22]. - The brand is set to embrace the mass consumer market with a renewed approach, aligning with the "Maotai Sauce Aroma, Shared by All" strategy [23].

Core Insights - The article highlights the 30th anniversary of Zhou Hei Ya, showcasing its journey from a small shop to a national brand and the launch of its global brand renewal strategy [2][3][4] Company Development - Zhou Hei Ya was founded in 1995 by Zhou Fuyou in Wuhan, starting with a small shop and introducing a unique "sweet and spicy" flavor that disrupted traditional practices [2] - The brand transitioned to a more formalized business model in 2004 by opening its first commercial store, marking the beginning of its branding process [2] - By 2024, Zhou Hei Ya plans to have over 3,000 stores across more than 300 cities in China [2] Quality Control and Supply Chain - The company adheres to GMP standards to ensure product quality and has significantly upgraded its supply chain, leading to the development of industry benchmarks among its partners [3] - Zhou Hei Ya's innovative processing techniques, such as a highly automated processing line, achieve a 99.9% impurity removal rate [3] Brand Strategy and Innovation - The brand is implementing a dual strategy of "classic + innovation," maintaining its signature flavors while introducing new product lines and visual branding elements [3] - Zhou Hei Ya's new branding includes a recognizable IP character "Xiao Zhou Zhou" and modern packaging designs that enhance consumer engagement [3] Future Vision - The company aims to build a "steel team" focused on quality improvement and to deepen the cultural interpretation of "Chinese Zhou Hei Ya" while expanding into global markets [4] - Zhou Hei Ya plans to create a strategic ecosystem with international partners, emphasizing continuous improvement and market penetration beyond snacks into dining experiences [4]