这一举措精准切中当下消费者对饮食健康的强烈需求，凯度消费者指数显示，国内72%的消费者会频繁 检查食品配料表，年轻群体尤为重视。而"配料干净"系列产品对平台增长的拉动也十分显著，前两个月 内产品线上销售额同比增长130%，并引起即时零售行业其他玩家的跟进学习。对品质的坚守，也贯穿 于京东七鲜每款自有商品的开发逻辑中。以七鲜有机花生油为例，不同于行业传统使用花生碎进行压榨 的方式，七鲜严选粒大、饱满的整颗花生，用约4600颗完整花生粒凝练一瓶900ml有机花生油。独特的 整粒受热压榨工艺，锁住天然醇香，最大程度确保每一滴油都风味纯净、品质如一。这不仅是对"少吃 油，吃好油"健康理念的精准回应，更是七鲜品质追求的缩影。系列匠心好物价格同样亲民，29.9元/瓶 显著较同行便宜20%以上。 除了健康、品质外，京东七鲜自有品牌更以强劲创造力，孵化出众多社交媒体"爆款"。今年6月，七鲜 与龙虎联名开发的风油精软糖便是代表。这款产品凭借独特的清凉口感和新奇概念，不仅多次登上微博 热搜，更在综艺节目中获得明星嘉宾的自发推荐，迅速成为年轻消费者追捧的"网红零食"，被评价 为"入口微甜，随后薄荷劲凉直冲脑门，提神醒脑效果堪比咖啡 ...

Core Insights - The traditional practice of "Tianqiu" is evolving towards a healthier approach, with modern consumers favoring organic meat, poultry, and eggs [1][3] - JD's Qixian has seen a significant increase in sales of organic meat and poultry, with a 233% year-on-year growth in the first half of the year [1][3] Group 1: Market Trends - Organic products are becoming the preferred choice for modern households, with China's organic product sales exceeding 100 billion yuan, ranking third globally [3] - The demand for safe and healthy food, particularly organic meat and poultry, is on the rise, as evidenced by the doubling of overall transaction value for organic products at JD's Qixian [3] Group 2: Product Offerings - JD's Qixian has launched promotional activities for organic meat products, offering discounts such as 15% off for two items and 25% off for three items, featuring various organic pork products [3] - The company emphasizes the quality of its organic products, sourced from carefully raised black pigs, and offers competitive pricing to enhance family dining experiences [3] Group 3: Health and Safety Standards - JD's Qixian ensures the health and safety of its cooking oils, using low-temperature cold-pressed techniques and maintaining zero trans fats in its organic oils [5] - The company adheres to strict supplier admission standards and organic certification processes, ensuring that no chemical pesticides, fertilizers, or growth hormones are used in the cultivation of raw materials [5] Group 4: Seasonal Offerings - In addition to "Tianqiu," JD's Qixian promotes seasonal products for other autumn traditions, offering fresh fruits and vegetables at competitive prices to enhance autumn dining experiences [7] - The company provides quick delivery services, ensuring that fresh products can be delivered within 30 minutes in a 3-kilometer radius, enhancing customer convenience [7]