Core Insights - JD Qixian successfully launched its first brand day on August 17, showcasing over 500 self-owned brand products, with a notable 106% year-on-year sales growth in self-owned snack products within six months [1] Product Strategy - JD Qixian has established a comprehensive range of self-owned brand products across various categories, including beverages, grains, and daily necessities, with over 50% of consumers having purchased these products [3] - The "clean ingredient" label has become a significant selling point, with products like 100% NFC Gannan navel orange juice and fermented milk gaining popularity due to their health attributes [3][5] - The introduction of the "clean ingredient" series reflects a commitment to health-conscious consumer demands, with a 130% year-on-year increase in online sales for these products in the first two months [5] Quality and Innovation - JD Qixian emphasizes quality in product development, as seen in its organic peanut oil, which uses whole peanuts instead of crushed ones, ensuring a pure flavor and quality [5] - The company has successfully created social media "viral products," such as the wind oil candy developed in collaboration with Longhu, which has gained popularity among young consumers [6] Pricing Strategy - JD Qixian's self-owned brand products are competitively priced, offering significant savings compared to competitors, such as organic peanut oil priced at 29.9 yuan per bottle, which is over 20% cheaper than similar products [5][6] Market Trends - The focus on self-owned brands is becoming a trend in the instant retail industry, with companies needing to prioritize quality control, product innovation, and pricing advantages to stand out in a competitive market [7] - The establishment of a fixed "Qixian Brand Day" on the 17th of each month aims to reinforce the brand's commitment to delivering high-quality and affordable products, fostering consumer trust and loyalty [7]

Core Insights - The traditional practice of "Tianqiu" is evolving towards a healthier approach, with modern consumers favoring organic meat, poultry, and eggs [1][3] - JD's Qixian has seen a significant increase in sales of organic meat and poultry, with a 233% year-on-year growth in the first half of the year [1][3] Group 1: Market Trends - Organic products are becoming the preferred choice for modern households, with China's organic product sales exceeding 100 billion yuan, ranking third globally [3] - The demand for safe and healthy food, particularly organic meat and poultry, is on the rise, as evidenced by the doubling of overall transaction value for organic products at JD's Qixian [3] Group 2: Product Offerings - JD's Qixian has launched promotional activities for organic meat products, offering discounts such as 15% off for two items and 25% off for three items, featuring various organic pork products [3] - The company emphasizes the quality of its organic products, sourced from carefully raised black pigs, and offers competitive pricing to enhance family dining experiences [3] Group 3: Health and Safety Standards - JD's Qixian ensures the health and safety of its cooking oils, using low-temperature cold-pressed techniques and maintaining zero trans fats in its organic oils [5] - The company adheres to strict supplier admission standards and organic certification processes, ensuring that no chemical pesticides, fertilizers, or growth hormones are used in the cultivation of raw materials [5] Group 4: Seasonal Offerings - In addition to "Tianqiu," JD's Qixian promotes seasonal products for other autumn traditions, offering fresh fruits and vegetables at competitive prices to enhance autumn dining experiences [7] - The company provides quick delivery services, ensuring that fresh products can be delivered within 30 minutes in a 3-kilometer radius, enhancing customer convenience [7]