Core Insights - JD Qixian successfully launched its first brand day on August 17, showcasing over 500 self-owned brand products, with a notable 106% year-on-year sales growth in self-owned snack products within six months [1] Product Strategy - JD Qixian has established a comprehensive range of self-owned brand products across various categories, including beverages, grains, and daily necessities, with over 50% of consumers having purchased these products [3] - The "clean ingredient" label has become a significant selling point, with products like 100% NFC Gannan navel orange juice and fermented milk gaining popularity due to their health attributes [3][5] - The introduction of the "clean ingredient" series reflects a commitment to health-conscious consumer demands, with a 130% year-on-year increase in online sales for these products in the first two months [5] Quality and Innovation - JD Qixian emphasizes quality in product development, as seen in its organic peanut oil, which uses whole peanuts instead of crushed ones, ensuring a pure flavor and quality [5] - The company has successfully created social media "viral products," such as the wind oil candy developed in collaboration with Longhu, which has gained popularity among young consumers [6] Pricing Strategy - JD Qixian's self-owned brand products are competitively priced, offering significant savings compared to competitors, such as organic peanut oil priced at 29.9 yuan per bottle, which is over 20% cheaper than similar products [5][6] Market Trends - The focus on self-owned brands is becoming a trend in the instant retail industry, with companies needing to prioritize quality control, product innovation, and pricing advantages to stand out in a competitive market [7] - The establishment of a fixed "Qixian Brand Day" on the 17th of each month aims to reinforce the brand's commitment to delivering high-quality and affordable products, fostering consumer trust and loyalty [7]