Core Viewpoint - The article discusses the rise of private label brands in the retail industry, emphasizing the consumer trend towards "clean labels" and the hidden complexities behind seemingly simple ingredient lists [5][7][24]. Group 1: Industry Changes - In 2024, the retail industry faced unprecedented changes, with over 12,000 physical stores closing, including 782 supermarkets [8]. - The trend continued into 2025, with at least 17,100 stores closing in the first half, affecting over 100 companies, including major brands like Walmart and Starbucks [9][10]. - Retailers are increasingly turning to private label products to seek new profit margins and differentiation, with Sam's Club's private label contributing approximately 40% to its sales [11]. Group 2: Consumer Preferences - Consumers are willing to pay for products with "clean ingredients," as evidenced by the popularity of brands like Fat Donglai, which offers juices with minimal ingredients [12][13]. - The demand for high-end juices has surged, with sales of NFC (Not From Concentrate) juices growing by 40% in 2023, leading to an average price increase of 8.9% in the juice category [12]. Group 3: Ingredient Transparency - The term "clean label" is gaining traction, promoting transparency in ingredient lists, but many companies still engage in marketing tactics that obscure the true nature of their products [24][25]. - The article highlights the complexity behind terms like "peach pulp" and "concentrated juice," which may contain various additives that are not clearly disclosed [15][20]. - There is a growing concern about the lack of transparency in ingredient labeling, as many companies use composite terms to hide the presence of additives [18][33]. Group 4: Market Opportunities - The clean label market is projected to grow significantly, with a compound annual growth rate of approximately 6.51% from 2025 to 2030, reaching a market size of $62.43 billion by 2030 [24]. - Retailers like Sam's Club and Hema are adopting clean label practices, but the effectiveness and honesty of these claims are questioned [26][34].

Core Insights - The article discusses the growing consumer demand for transparency in food ingredient labeling, particularly in the context of self-branded products in the retail industry [6][20][36] - It highlights the contrast between perceived "clean" ingredient lists and the reality of complex formulations that often include hidden additives [4][14][34] Group 1: Industry Trends - The retail industry is undergoing significant changes, with over 12,000 physical retail stores closing in 2024, including major chains like Walmart and Starbucks [6][8] - Retailers are increasingly turning to private label products as a strategy for differentiation and profitability, with Sam's Club's private label contributing approximately 40% to its sales [8][10] - The demand for "clean" ingredients is driving the growth of private label products, as consumers are willing to pay a premium for perceived health benefits [12][24] Group 2: Consumer Behavior - Consumers are becoming more health-conscious and are increasingly scrutinizing ingredient lists, with 60.43% of consumers considering brand importance [26][28] - There is a growing disconnect between consumer perceptions of "clean" labels and the actual complexity of ingredient formulations, leading to confusion and mistrust [26][30] Group 3: Ingredient Transparency - The concept of "clean label" emphasizes simple and transparent ingredient lists, but many companies still use complex terms to mask the presence of additives [20][24] - The article points out that terms like "peach puree" and "concentrated juice" can obscure the reality of added stabilizers and preservatives, which may not be clearly disclosed [16][19][34] - The lack of regulatory enforcement regarding ingredient transparency raises concerns about consumer rights and informed choices [30][32] Group 4: Industry Response - Companies are encouraged to adopt genuine transparency in their ingredient sourcing and processing to build consumer trust [35][36] - The article calls for a shift from superficial labeling practices to a more honest disclosure of all ingredients, including additives [36][37]

Core Insights - The online fresh food consumption is experiencing a new growth wave as the Mid-Autumn Festival and National Day approach, with consumers showing strong interest in traditional festive foods like hairy crabs, mooncakes, and fruit gift boxes [1] - Dingdong Maicai is launching new products themed around health and regional specialties, including low-GI mooncakes and various types of hairy crabs, to cater to personalized consumer demands [1][2] Group 1 - The sales of hairy crabs on Dingdong Maicai's platform have shown a significant upward trend as the "Golden Week" approaches, with the Yellow River hairy crab experiencing a nearly 200% year-on-year sales increase [1] - Outdoor activities such as travel and camping are driving a notable rise in demand for snacks and ready-to-eat foods, with an expected 20% increase in overall stock compared to regular days [1] Group 2 - Dingdong Maicai's health-focused snack series is rapidly growing, featuring products like Australian grain-fed beef jerky and low-GI apple crisps, which are expected to be popular among consumers during the holiday [2] - The company is also offering a diverse range of regional dishes and easy-to-prepare meals, such as the Chaoshan marinated platter and various hot pot options, to meet the needs of consumers who prefer dining at home [2] - The trend towards low-sugar and low-GI mooncakes is evident, with Dingdong Maicai introducing a low-GI mooncake gift box that aligns with consumer preferences for healthier eating options [2]

这一举措精准切中当下消费者对饮食健康的强烈需求，凯度消费者指数显示，国内72%的消费者会频繁 检查食品配料表，年轻群体尤为重视。而"配料干净"系列产品对平台增长的拉动也十分显著，前两个月 内产品线上销售额同比增长130%，并引起即时零售行业其他玩家的跟进学习。对品质的坚守，也贯穿 于京东七鲜每款自有商品的开发逻辑中。以七鲜有机花生油为例，不同于行业传统使用花生碎进行压榨 的方式，七鲜严选粒大、饱满的整颗花生，用约4600颗完整花生粒凝练一瓶900ml有机花生油。独特的 整粒受热压榨工艺，锁住天然醇香，最大程度确保每一滴油都风味纯净、品质如一。这不仅是对"少吃 油，吃好油"健康理念的精准回应，更是七鲜品质追求的缩影。系列匠心好物价格同样亲民，29.9元/瓶 显著较同行便宜20%以上。 除了健康、品质外，京东七鲜自有品牌更以强劲创造力，孵化出众多社交媒体"爆款"。今年6月，七鲜 与龙虎联名开发的风油精软糖便是代表。这款产品凭借独特的清凉口感和新奇概念，不仅多次登上微博 热搜，更在综艺节目中获得明星嘉宾的自发推荐，迅速成为年轻消费者追捧的"网红零食"，被评价 为"入口微甜，随后薄荷劲凉直冲脑门，提神醒脑效果堪比咖啡 ...