万科物业“弹性定价”模式
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提升物业服务质量, “弹性定价”模式获推广
Zheng Quan Shi Bao Wang· 2025-10-17 11:32
Core Insights - The Shandong Provincial Department of Housing and Urban-Rural Development has issued a document promoting innovative practices in property service management, including Vanke Property's "flexible pricing" model and Jinan's "good service" standards for residential communities [1][2] - The "flexible pricing" model aims to align service quality with pricing, allowing for a detailed service list of 406 items, which includes 86 baseline services and 320 optional services, ultimately agreeing on 242 service items and their corresponding fees [1] - The model has been implemented in nearly 50 residential projects across 26 cities, contributing to Vanke Property's growth in the existing market, with a reported annualized revenue of 668 million yuan, a 31.5% increase year-on-year [2] Group 1 - The "flexible pricing" model was piloted at Vanke's Jinyu Lanwan community, where extensive negotiations led to a shift in homeowner expectations regarding service fees [1] - The model emphasizes the importance of digital tools to ensure homeowners' rights to information and oversight [1] - The Minister of Housing and Urban-Rural Development highlighted the need for quality improvement in property services, focusing on resident satisfaction and addressing common issues such as sanitation and facility maintenance [2] Group 2 - The management of Vanke Property stated that the "flexible pricing" model does not advocate for lower property fees but seeks to balance the reasonable expectations of homeowners with the service quality and sustainability of property companies [2] - The model has been recognized as a significant factor in Vanke Property's ability to adapt to the increasing demand for cost-effective property management solutions [2]