万绿河源山茶油
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南农晨读 | 渔港寻鲜
Nan Fang Nong Cun Bao· 2025-11-14 03:00
Group 1 - The article discusses the successful implementation of forest reform in Maoming, Guangdong, which has transformed previously idle forest land into productive mushroom cultivation areas, benefiting local villagers [4][5][6] - The "forest + enterprise" model has enabled villagers to achieve dual income through rent and wages, enhancing their economic stability [5][6] - The article highlights the positive impact of these initiatives on local employment, allowing villagers to work closer to home and secure stable incomes [6] Group 2 - The article mentions the upcoming conference on "New Quality Humic Acid: Soil Health and Agricultural Green Development" scheduled for November 22-24, 2025, in Xinxiang, Henan, focusing on technological breakthroughs and green agricultural practices [18][19][20] - The conference aims to gather representatives from various sectors to discuss the development of the humic acid industry and contribute to national food security [25][26] Group 3 - The article reports on the geographical indication pledge financing of 200 million yuan for Meizhou's Jiaoling County, showcasing the county's achievements in intellectual property utilization and brand building [27][31][32] - The event highlighted the importance of geographical indications in promoting local products and enhancing economic development [30][31] Group 4 - The article covers the "Xinjiang Products Southward, Guangdong Products Northward" promotional event held in Guangzhou, featuring high-quality agricultural products from Xinjiang, particularly pistachios, which attracted significant consumer interest [35][37] - This initiative aims to strengthen economic ties and promote regional products in the Guangdong market [36][37] Group 5 - The article details the upcoming promotional event for Hakka Mountain Tea Oil in Shenzhen on November 14, which aims to showcase the unique qualities and industrial strength of the tea oil from the region [42][43][44] - This event represents a significant step in connecting local agricultural products with the broader market in the Greater Bay Area [43][44]
11月14日开启湾区之旅!万绿河源山茶油品牌宣传推介会将举行
Nan Fang Nong Cun Bao· 2025-11-13 03:33
Core Viewpoint - The promotional event for Wanlvhe Yuanshan tea oil will take place on November 14 in Shenzhen, marking a significant step for the Hakka tea oil industry to connect with the Greater Bay Area market [4][5][6]. Group 1: Industry Overview - The tea oil industry in Heyuan has a long history of over 1,500 years, with 1.08 million acres of tea oil trees, accounting for more than one-third of the total area in Guangdong Province, making it the largest in the province [8]. - As of 2024, the comprehensive annual output value of the Heyuan tea oil industry has exceeded 3.5 billion yuan, becoming a pillar industry for local rural revitalization [9]. Group 2: Product Diversification - The Heyuan tea oil industry has expanded from solely producing edible oil to a diversified product system that includes cosmetics, health products, and personal care items [11]. - Currently, there are 33 well-known brands cultivated in the city, with "Longchuan Mountain Tea Oil" recognized as a national geographical indication protected product [12]. Group 3: Event Highlights - The promotional event will feature a rich content program, showcasing the 1,500-year heritage of tea oil cultivation and modern standards [10]. - The event will include a production and sales docking and strategic cooperation signing ceremony to foster deep cooperation between Heyuan tea oil enterprises and distributors and e-commerce platforms in the Greater Bay Area [13][15]. Group 4: Market Expansion Strategy - The event is seen as a crucial opportunity to expand into the Greater Bay Area market, with Shenzhen identified as a core engine of the region and a mature consumer market with high demand for quality agricultural products [24][25]. - Previous promotional activities, such as the appearance of Wanlvhe Yuanshan tea oil at the Guangzhou Metro during the Lantern Festival, have successfully raised brand awareness [26][27]. Group 5: Consumer Engagement - The promotional activities will include product tastings, displays, and public interactions to allow consumers in Shenzhen to experience the unique flavor and health benefits of Heyuan tea oil [28][30]. - The event will also feature innovative formats and rich content to enhance consumer recognition and acceptance of the product [32]. Group 6: Cultural Integration - In recent years, Longchuan County has actively promoted the integration of the tea oil industry with cultural tourism, creating several demonstration projects [34]. - The promotional event in Shenzhen aims to further enhance the brand awareness of Heyuan tea oil in the Greater Bay Area [35].