Core Insights - The article discusses the intense competition in the food delivery industry, particularly during the summer, highlighting the various discounts and promotions offered by different apps to attract consumers [1][2] - It emphasizes the changing preferences of the younger generation, particularly the "post-00s," who are navigating the overwhelming choices in food delivery and are increasingly interested in cooking at home with innovative methods [2][3] Industry Trends - The food delivery market is characterized by aggressive marketing strategies, including a plethora of discount coupons and flash sales, which have created a competitive environment [1][2] - There is a growing trend among young consumers to seek convenience in cooking, leading to the popularity of simplified cooking methods and tools, such as microwave ovens, rice cookers, and air fryers [3][4] Consumer Behavior - Young consumers are experiencing decision fatigue due to the vast array of food options available, prompting some to turn to cooking as a simpler alternative [2][5] - The concept of "邪修" (Xie Xiu) cooking reflects a rebellion against traditional cooking methods, appealing to the desire for quick and easy meal preparation without strict adherence to recipes [3][6] Culinary Innovation - The article highlights the creative combinations of ingredients and cooking techniques that resonate with the younger demographic, showcasing how unconventional methods can lead to enjoyable meals [4][5] - The narrative illustrates that cooking can be a spontaneous and enjoyable experience, akin to the creative process in scriptwriting, where breaking conventional rules can yield delightful results [5][6]