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揽获双项拓扑奖!平安壹钱包荣获2025年度“助力提振消费金融机构”与“绿色金融机构”
Xin Lang Zheng Quan· 2025-09-28 04:40
Core Insights - Ping An One Wallet has won two awards at the 2025 China Financial Industry "Topology Award" for its efforts in boosting consumption and excellence in rural revitalization [2] Group 1: Awards and Recognition - The "Topology Award" focuses on innovation and development in the domestic financial industry, highlighting the practical achievements of financial institutions [2] - Ping An One Wallet's unique advantages in payment connectivity and digital service capabilities have been emphasized in its award-winning initiatives [2] Group 2: Consumer Activation Strategies - In response to the "promote consumption, benefit people's livelihood" policy, the company has launched various initiatives, including prepaid card solutions and credit card point redemption services [3] - The company has issued over 50 types of co-branded prepaid cards in collaboration with well-known retail brands to enhance user payment convenience and retention [3] - The expansion of the Wanlitong points consumption acceptance scenarios has effectively stimulated consumer growth, with significant participation in travel and entertainment sectors [3][4] Group 3: Rural Revitalization Efforts - Ping An One Wallet has been actively involved in consumption assistance for eight years, contributing to rural revitalization through a one-stop assistance platform and innovative products like the "Ping An Love Card" [5] - The company has facilitated the sale of high-quality agricultural products, helping farmers address sales challenges and providing digital sales management services [6] - Over 300,000 employees and customers have participated in rural revitalization initiatives, with total consumption assistance exceeding 1 billion [6] Group 4: Future Directions - The financial industry "Topology Award" will continue to focus on the development and innovation of China's financial sector, showcasing the potential and vitality of financial enterprises [6] - Ping An One Wallet aims to align with Ping An Group's strategy, emphasizing high-quality financial development and innovative product services to enhance consumer experiences and support rural revitalization [6]