Core Viewpoint - The rise of health-related live streaming sessions targeting elderly consumers has led to significant financial expenditures on questionable health products, often marketed under the guise of free educational content [1][17]. Group 1: Health Live Streaming Trends - Many health seminars have transitioned from offline to platforms like Douyin and Kuaishou, attracting elderly audiences with vague promises of health benefits [1][2]. - Live streamers often use general phrases like "boost immunity" to market ordinary food items as expensive health products [1][5]. - The content across various live streams is largely similar, focusing on traditional Chinese medicine and dietary advice [3][9]. Group 2: Consumer Behavior and Spending - Elderly individuals, such as Zhang Daqiang and Chen Li, have reported spending thousands on health products after being drawn into live streaming sessions [2][3]. - Zhang Daqiang spent 2880 yuan on a product claimed to benefit chronic health issues after participating in a free health course [2]. - Chen Li initially paid 1 yuan for a health experience program, later spending 6980 yuan on a nutrition training camp [3]. Group 3: Marketing Tactics - Live streamers often claim to provide free resources, but ultimately direct viewers to private groups where they can purchase expensive courses and products [4][16]. - The marketing strategy includes sharing "success stories" to persuade viewers to invest in high-priced health programs [8][17]. - Products promoted in these sessions are often misrepresented, with many not being classified as health supplements despite claims of health benefits [6][10]. Group 4: Regulatory Concerns - Experts have raised concerns about the lack of regulation in live streaming health product promotions, particularly regarding the advertising of medical products [17][18]. - There is a call for clearer guidelines and responsibilities for live streamers to prevent misleading health claims and protect vulnerable consumers [17][18].

以下文章来源于派代 ，作者泊如 派代 . 派代深耕电商行业18年，是一家关注电商和消费增长的自媒体，为创业者提供有增长的渠道、新玩法等 信息。商务合作加v：18027262980 作者： 泊如 来源： 派代（ID： paidaiwang ) 近期，博乐达与瑞志公司的"分手战"登上热搜，引发电商行业讨论。目前，博乐达天猫旗舰店已 经关闭，多个王牌产品在其他电商官方店铺也陷入断货状态。 博乐达的运营方上海瑞志医药科技有限公司（以下简称"瑞志公司"）发微博称，博乐达品牌方强 硬停止发货，并向天猫平台和供应商发函解约，导致店铺无法继续营业。而博乐达母公司的回 应，则是发布一则"重新启航"海报，暗示将进行团队重组。 从年销售额10亿元的医美黑马，到全网断货的"弃子"，这场持续三个月的商业纠纷揭开代运营模 式残酷的真相。当技术方与渠道方在利益天平两端反复拉扯，原本完美的商业联姻，也可能沦为 资本游戏的牺牲品。 瑞志公司凭借70%股权掌控渠道命脉，博乐达则坐拥超分子水杨酸专利技术， 形成"技术封喉 +渠道锁喉"的双头共生模式。 2015 年，博乐达进入中国市场，瑞志公司全面负责市场运营，涵盖临床研究、学术推广以及医 美渠道 ...