中新网成都2月23日电 (记者 岳依桐)记者23日从三星堆博物馆获悉，马年春节假期，三星堆博物馆 以"三星堆里过大年 古蜀圣地祈新福"为主题，打造了一场融千年文明与新春民俗的文化盛宴，累计接 待游客近20万人次。 马年正月初一至初七，三星堆博物馆迎来如潮客流。每日开馆前，入口处便已排起蜿蜒长龙。博物馆园 区张灯结彩，展馆内青铜大立人、黄金面具、青铜神树等国宝级文物前依旧人头攒动，游客们或仰头端 详文物的神秘纹饰，或举着手机定格跨越千年的邂逅。 图为游客 在三星堆博物馆观看新年大典。三星堆博物馆供图 除了常设陈列的持续火爆，三星堆博物馆春节期间同步开放的"北京中轴线：中国理想都城秩序的杰 作""碧海浮槎——法国国家凯布朗利博物馆藏大洋洲艺术珍品展"两大特展也吸引大量游客。图腾舟 DIY等配套活动，则让游客在感受古蜀文明的同时，领略多元文化的交融之美。另外，该博物馆还推 出"乐玩三星堆，欢乐过大年"系列教育研学活动。 在三星堆博物馆参观。三星堆博物馆供图 据了解，为满足游客需求，三星堆博物馆延长开放至每日20时，增设延时票时段，并通过官方平台提前 实名分时段预约售票，有效分流高峰客流；红外热力图实时监测系统持续运 ...

Core Insights - The popularity of traditional Chinese culture remains strong, with Sichuan's museums ranking highly in national popularity lists, specifically the Sanxingdui Museum and Chengdu Museum, which placed eighth and ninth respectively in the annual top ten list of popular museums [1][2] - The China Museum Hot Search List, guided by the China Cultural Relics Exchange Center, includes various categories such as national popular museum rankings and popular exhibitions, covering 6,565 registered museums across the country [1][6] Museum Rankings - In the 2025 national popular museum rankings, Sanxingdui Museum and Chengdu Museum both made it into the top ten, reflecting their significant visitor numbers and cultural impact [2][6] - Chengdu Museum ranked second among the top 50 municipal museums in the national popular museum list [1] Visitor Statistics - In 2025, Sanxingdui Museum attracted 6.08 million visitors, generating ticket revenue of 336 million yuan and cultural product revenue of approximately 250 million yuan [2] - Chengdu Museum received 3.33 million visitors in 2025, with over 80% being young visitors and 65% from outside the province [2] Upcoming Exhibitions - The Sichuan Museum's exhibition "Snow Mountain Summit, Source of the Great River - The Rise of Civilization and Ethnic Integration on the Tibetan Plateau" is ranked fourth among the top ten cross-year exhibitions for 2025-2026 [1][6] - Chengdu Museum's exhibition "Golden Threads - Fashion of Gold Costumes from North Africa to East Asia" is ranked seventh in the same category [1][6] Cultural Significance - The Sichuan Museum showcases over 360,000 exquisite artifacts, highlighting the rich cultural heritage of the Bashu region, and has received acclaim for its high-quality temporary exhibitions [6] - Museums in Sichuan, including the Chengdu Wuhou Shrine Museum and the Chengdu Jinsha Site Museum, are recognized as significant cultural destinations, contributing to the integration of culture and tourism [6]

Core Viewpoint - The article highlights the growing international influence of the Sanxingdui Museum and the city of Deyang, emphasizing efforts to enhance tourism and cultural exchange through various initiatives and exhibitions [1][2][3]. Group 1: Sanxingdui Museum's Impact - The Sanxingdui Museum has received a total of 11.2 million visitors in the past two years, ranking sixth among museums in China [2]. - The museum's ticket revenue is projected to exceed 300 million yuan in 2024, with a significant portion of visitors being international tourists [2]. - Sanxingdui has participated in 14 overseas exhibitions in countries such as Peru, Greece, and the United States, showcasing its artifacts to a global audience [2][3]. Group 2: International Collaboration and Cultural Exchange - The museum hosted the "Journey of Ancient Greece" exhibition, marking its first international special exhibition in collaboration with the Greek Ministry of Culture [2][3]. - A seminar on Sino-Greek cultural exchange was held during the exhibition, promoting academic cooperation and public engagement through educational activities [3]. Group 3: Deyang's Tourism Development Strategy - Deyang aims to build an international tourism city by enhancing facilities, immersive experiences, and global marketing strategies [4]. - Plans include establishing "International Tourism Service Stations" at key locations and improving transportation networks to facilitate tourist access [4]. - The city intends to create a "cultural + scene" tourism model, linking major cultural landmarks and developing world-class themed routes [5]. Group 4: Marketing and Promotion Efforts - Deyang is focusing on precise global marketing strategies, targeting visa-free countries and collaborating with mainstream travel platforms to offer multilingual customized itineraries [5]. - The city plans to produce multilingual documentaries and invite international travel influencers to experience Deyang, aiming to share its stories and charm with a broader audience [5].