国际旅游城市建设

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“剑指”国际旅游城 宜宾释放超169亿元投资机遇开启“世界共宜宾”时代
Huan Qiu Wang· 2025-09-29 08:16
9月28日,由四川省文化和旅游厅、四川省广播电视局指导,宜宾市人民政府主办的"浪漫江之头·世界共宜宾"宜宾国际旅游城市建设机会场景发布会在宜宾 国际会议中心隆重举行。盛会汇聚全国文旅行业精英250余位,现场一举释放总投资超169亿元的67个优质机会场景,并成功签约14个重大文旅项目,签约总 金额达36.5亿元。这不仅标志着宜宾国际旅游城市建设正式全面启动,更按下了宜宾文旅产业全域全业态高质量发展的"加速键",向全球投资者和合作伙伴 发出了携手共赢的"宜宾邀约"。 恰逢其时,高位推动:战略引领下的 " 宜宾机遇 " 本次发布会的举行,立足于国家与省级战略部署的宏大背景,承载着时代赋予宜宾的新使命。自去年全国旅游发展大会指明旅游业作为战略性支柱产业的方 向,至今年6月四川省委十二届七次全会首次将文旅深度融合提升至省级最高战略层面,文旅产业迎来了前所未有的发展东风。 在此背景下,省委赋予宜宾建设国际旅游城市的明确目标,为宜宾的城市能级跃升和产业转型升级提出了崭新的时代课题。 宜宾在深入研判后发现,国际旅游城市的普遍特质——世界级旅游景区、完善的接待设施、鲜明的城市品牌与国际营销能力,与宜宾建设现代化区域中心城 市的 ...
建设国际旅游城市 宜宾抛出超169亿元机会清单
Si Chuan Ri Bao· 2025-09-29 06:45
Group 1 - The core viewpoint of the news is the announcement of a construction opportunity list for the Yibin International Tourism City, which includes 67 cultural and tourism opportunities with a total investment exceeding 16.9 billion yuan [1][2] - The Yibin government aims to establish itself as an international tourism city by developing various cultural and tourism landmarks, including humanistic landscapes, ecological resorts, wine culture sites, vibrant sports centers, fashion performance centers, and quality consumption centers [1] - Five key projects highlighted include the Yangtze River Music Street renovation, the Wuliangye wine tourism integration project, the Yibin urban sports and cultural complex, the Xianfeng Mountain resort project, and the Shunan Bamboo Sea scenic area performance project [1] Group 2 - The Yibin government plans to allocate over 200 million yuan annually for cultural and tourism development, along with over 2 billion yuan in tourism industry loans and more than 150 million yuan in consumption vouchers to support project implementation [2]
依托世界级IP三星堆,德阳积极开展精准化全球营销,建设国际旅游城市 让国际游客“走进来”,德阳故事“传出去”
Si Chuan Ri Bao· 2025-08-25 06:49
Core Viewpoint - The article highlights the growing international influence of the Sanxingdui Museum and the city of Deyang, emphasizing efforts to enhance tourism and cultural exchange through various initiatives and exhibitions [1][2][3]. Group 1: Sanxingdui Museum's Impact - The Sanxingdui Museum has received a total of 11.2 million visitors in the past two years, ranking sixth among museums in China [2]. - The museum's ticket revenue is projected to exceed 300 million yuan in 2024, with a significant portion of visitors being international tourists [2]. - Sanxingdui has participated in 14 overseas exhibitions in countries such as Peru, Greece, and the United States, showcasing its artifacts to a global audience [2][3]. Group 2: International Collaboration and Cultural Exchange - The museum hosted the "Journey of Ancient Greece" exhibition, marking its first international special exhibition in collaboration with the Greek Ministry of Culture [2][3]. - A seminar on Sino-Greek cultural exchange was held during the exhibition, promoting academic cooperation and public engagement through educational activities [3]. Group 3: Deyang's Tourism Development Strategy - Deyang aims to build an international tourism city by enhancing facilities, immersive experiences, and global marketing strategies [4]. - Plans include establishing "International Tourism Service Stations" at key locations and improving transportation networks to facilitate tourist access [4]. - The city intends to create a "cultural + scene" tourism model, linking major cultural landmarks and developing world-class themed routes [5]. Group 4: Marketing and Promotion Efforts - Deyang is focusing on precise global marketing strategies, targeting visa-free countries and collaborating with mainstream travel platforms to offer multilingual customized itineraries [5]. - The city plans to produce multilingual documentaries and invite international travel influencers to experience Deyang, aiming to share its stories and charm with a broader audience [5].
构建世界级旅游景区 争创世界美食之都 乐山:再造两张世界级名片
Si Chuan Ri Bao· 2025-08-22 07:29
Core Viewpoint - Leshan is enhancing its international tourism appeal by promoting its unique culinary culture and natural heritage, aiming to attract more global visitors while simultaneously showcasing its local flavors [1][2][4]. Group 1: Tourism Development - Leshan is one of the four cities in China that holds both World Cultural and Natural Heritage status, featuring 39 national A-level tourist attractions and 3 resort areas [2][4]. - In the first half of the year, Leshan received 62.89 million domestic tourists, generating a tourism expenditure of 80.5 billion yuan, representing year-on-year growth of 22% and 17% respectively [2]. - The city is actively establishing friendly relations with cities and scenic spots in five countries and regions, enhancing its international tourism network [3][4]. Group 2: Culinary Promotion - Leshan is promoting its culinary culture through various initiatives, including the establishment of 34 key food streets, integrating dining with cultural tourism [3]. - The city aims to cultivate a high-quality culinary talent pool and develop a food industry supply chain, targeting the title of "World Food Capital" [5]. Group 3: International Engagement - Leshan has seen a 34.92% year-on-year increase in inbound tourists, with 193,100 international visitors recorded in the first seven months of the year [4]. - The city is leveraging a 240-hour visa-free transit policy to attract tourists from Australia, South Korea, and Vietnam [4]. - Upcoming international events, such as the World Traditional Martial Arts Championship, are expected to draw around 5,000 martial artists from over 50 countries [7]. Group 4: Infrastructure and Services - Leshan is enhancing its tourism services by training over a thousand traffic police in multiple foreign languages to better assist international visitors [6]. - The city is also supporting the organization of significant international sports events, which have generated over 1 billion yuan in consumption [6].
德阳:以三星堆为核 推动文旅融合 加快建设国际旅游城市
Sou Hu Cai Jing· 2025-08-21 02:16
Core Insights - The Sichuan provincial government is promoting the integration of culture and tourism in Deyang, aiming to accelerate the development of an international tourism city [1] Group 1: Cultural and Tourism Development - Deyang's cultural landmark, Sanxingdui, has seen a significant increase in annual visitors, from 700,000 in 1997 to over 6 million after the new museum was established, marking a growth of nearly 9 times [2] - The city is focused on building the Sanxingdui National Archaeological Site Park and a world-class museum, along with a cultural tourism development zone centered around Sanxingdui [2] - Deyang plans to host the first Sanxingdui Forum in September and will regularly hold events like the Sanxingdui Mask Festival and Half Marathon to enhance its global appeal [2] Group 2: Economic and Infrastructure Initiatives - Deyang is deepening the "Cultural Tourism + Industries" approach, emphasizing high-quality product supply and the cultivation of high-energy entities [4] - The city is developing various tourist attractions, including the Longmen Peak International Tourism Resort and themed rural tourism villages, to cater to diverse visitor needs [4] - Deyang aims to align its development with global standards, enhancing its cultural expression and brand image while integrating into the Chengdu International Consumer Center city [4]