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观展热转为“文创消费热” 博物馆成假日经济新引擎|国庆消费青观察
Sou Hu Cai Jing· 2025-10-06 04:15
Core Insights - The "Museum Fever" continues to rise during the National Day and Mid-Autumn Festival holidays, with more visitors flocking to museums across China [1][9] - The Palace Museum's centennial exhibition has become a major attraction, leading to changes in visitor access due to overwhelming demand [8][10] - The rapid development of museum infrastructure in China is a key factor behind the increasing popularity of museums [10][12] Museum Attendance and Visitor Experience - The Palace Museum's centennial exhibition features significant artworks, including "Along the River During the Qingming Festival," attracting large crowds [4][9] - Visitors are willing to wait for hours to see the exhibits, indicating a strong emotional connection to cultural heritage [7][10] - The implementation of online ticketing and crowd management measures has improved the visitor experience [8][10] Cultural Consumption and Economic Impact - The surge in museum attendance has translated into increased sales of cultural and creative products, with sales during the National Day period rising over 150% [12][13] - Museums are evolving into economic engines, driving local consumption and cultural tourism through innovative product offerings and extended hours [12][13] - The integration of cultural experiences with tourism is becoming a new trend, particularly among younger generations [10][12]