Core Insights - The ongoing National Games have seen a surge in demand for licensed merchandise, with some popular items becoming hard to find [1][3] - The "Guangzhou Joy Package," a backpack featuring the event's mascot, has gained popularity due to its unique design and practicality, leading to increased production to meet consumer demand [1] - Over 2,800 types of licensed products have been developed for this year's National Games, with total sales exceeding 680 million yuan [3] Group 1 - The National Games have opened more than 500 offline licensed retail stores and over 70 online shops in Guangdong province [3] - The popularity of the mascot has not only boosted cultural and creative consumption but also reflects the vitality and inclusiveness of the Guangdong-Hong Kong-Macao Greater Bay Area [3] - Consumers have expressed pride in purchasing various creative products, including earphone bags and traditional culture-themed items, highlighting the event's local significance [5]

Group 1 - The 15th National Games is currently taking place in the Guangdong-Hong Kong-Macao Greater Bay Area, with a surge in cultural and creative consumption driven by the event's mascots, "Xiyangyang" and "Lerongrong" [1] - The official merchandise for the event includes over 2,800 items across 20 categories, with more than 500 offline retail stores and over 70 online stores in Guangdong province, achieving total sales exceeding 680 million yuan [7] - The "Guangzhou Xile Bag," a commemorative item featuring the event's mascots, quickly gained popularity, selling over 10,000 units within 30 minutes of its online launch [5] Group 2 - The popularity of the mascots has not only boosted cultural consumption but also reflects the vitality and inclusiveness of the Guangdong-Hong Kong-Macao Greater Bay Area [7] - The event's licensed retail stores have seen a significant increase in foot traffic, indicating strong consumer interest in the merchandise [1][5]

Core Insights - The "Museum Fever" continues to rise during the National Day and Mid-Autumn Festival holidays, with more visitors flocking to museums across China [1][9] - The Palace Museum's centennial exhibition has become a major attraction, leading to changes in visitor access due to overwhelming demand [8][10] - The rapid development of museum infrastructure in China is a key factor behind the increasing popularity of museums [10][12] Museum Attendance and Visitor Experience - The Palace Museum's centennial exhibition features significant artworks, including "Along the River During the Qingming Festival," attracting large crowds [4][9] - Visitors are willing to wait for hours to see the exhibits, indicating a strong emotional connection to cultural heritage [7][10] - The implementation of online ticketing and crowd management measures has improved the visitor experience [8][10] Cultural Consumption and Economic Impact - The surge in museum attendance has translated into increased sales of cultural and creative products, with sales during the National Day period rising over 150% [12][13] - Museums are evolving into economic engines, driving local consumption and cultural tourism through innovative product offerings and extended hours [12][13] - The integration of cultural experiences with tourism is becoming a new trend, particularly among younger generations [10][12]

Core Insights - The upcoming National Day and Mid-Autumn Festival have prompted various regions in China to launch diverse new consumption scenarios and activities, particularly in cultural tourism, sports events, and creative consumption, attracting significant public interest [4][10][15] Group 1: Cultural Tourism and Events - Huangshan's Xidi Ancient Village in Anhui is hosting a creative autumn sun-drying event to enhance cultural tourism integration [2] - In Beijing, over 2,400 unique cultural tourism activities will be launched under the theme "Jingcai Qiu Yun Double Festival Celebration," including a lantern festival and performances at the Great Wall [6] - Fujian's Wuyishan is introducing a series of cultural tourism products and policies to enhance the autumn travel experience, including a food carnival and tea-related events [6] Group 2: Innovative Consumption Models - Chongqing has introduced a "Hot Pot Special Train" to celebrate the holidays, showcasing local culture and enhancing the festive atmosphere [5] - The "Ru Super" football league in Shandong integrates sports with local culture and tourism, offering unique travel routes and local product exhibitions [10][11] - Zhejiang's Zhuji is hosting a "Common Prosperity Market" that combines sports, tourism, and local products, promoting consumption growth across various sectors [12] Group 3: Creative Consumption - The National Library's first commercial store in Beijing has successfully blended traditional culture with modern consumer products, attracting significant interest [15] - The city of Pinghu in Zhejiang is gaining attention for its unique watermelon lanterns, which symbolize local culture and community spirit [16] - The integration of AR technology in cultural events in Pinghu showcases the fusion of historical culture with modern technology, enhancing visitor engagement [16]