Core Viewpoint - Gree Electric aims to become a modern Chinese brand recognized globally, drawing inspiration from the historical significance of Chinese porcelain and emphasizing innovation, quality, and culture as its core principles [1][3]. Group 1: Innovation - Gree Electric's continuous technological breakthroughs are fundamental to its innovation strategy [5]. - The company has developed a "distributed air supply" technology that addresses the discomfort of direct airflow from traditional air conditioners, aligning with health concepts and achieving global sales success [6]. - Gree's "zero carbon source" air conditioner, featuring revolutionary photovoltaic direct drive technology, won the top prize at a global refrigeration technology innovation competition, showcasing its potential to significantly reduce carbon emissions if widely adopted [6]. Group 2: Quality - Establishing the "Gree" brand globally hinges on an unwavering commitment to quality, supported by 1,400 internal laboratories and a workforce where 25% are dedicated to research and development [8]. - Gree has led the publication of two ISO international standards for household air conditioner compressors, addressing industry issues related to energy efficiency misrepresentation [8]. Group 3: Culture - Gree Electric emphasizes the importance of Chinese culture in its global expansion, with a focus on integrity as a foundational principle for building trust with international partners [9]. - The company’s adherence to quality and regulations has positioned it as a leading brand in high-standard markets like Saudi Arabia, reflecting the values of thousands of years of Chinese culture [9]. Group 4: Market Strategy - Gree Electric's market strategy is straightforward: to provide the best products and services to all consumers, regardless of their location [11].